When offered a grand promise for a seemingly small price, many more are likely to fall for it. Being human, the idea of paying very little for great return is incredibly enticing. This is the leading idea behind offers like “Earn $200 every day! Just $10 for access to our exclusive list of high paying surveys.”  When entering the arena of paid online surveys, it's important to be wary of any offer like this that seems too good to be true.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.
There are also many questionable "middleman" third-party paid survey sites that hype easy money for participating in online marketing research from home. Here, the old adage is true: if it sounds too good to be true, it usually is. Further, it’s worth knowing that there’s a lot of competition among these companies for your participation – which means potential for exaggeration, at the very least, if not outright scams.

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Like American Consumer Opinion, Harris Poll Online offers cash incentives to people who are willing to log in regularly and complete online surveys and questionnaires. Once you join, you’ll begin earning rewards for each survey you take. Once you earn enough reward “points”, you can turn them in for purchases made on websites like Amazon, iTunes, Home Depot and Walmart. Conversely, you can also turn in your points for movies, books, and home goods ordered straight from the Harris Poll website. Plus, you’ll be entered into a $10,000 sweepstakes each time you complete a survey.
To take surveys, you need to qualify. This means answering a battery of questions up front—before the paid portion of the survey. Page attempted a variety of side hustles to pay off her debt, and says that taking online surveys was the “least helpful” side hustle she tried, mostly because she simply couldn’t even get to the surveys themselves. “You can spend almost 10 minutes just trying to qualify for a survey, and then [get] declined,” she says. “It takes way too long to determine if you’re eligible to take the survey, just to make $5,” she says. Short of magically being the right demographic for every survey, you’re looking at getting turned away more often than not, and wasting time answering questions that don’t come with a pay off.
Mainly conducting polls for governments, public bodies and the business world, Opinion Outpost is a popular survey site as unlike some sites, which require you to accrue a significant amount before you can claim your money, it has one of the lowest payout thresholds. You only need to fill out five surveys, earning a couple of dollars, before being able to claim pay, so you can redeem your money more quickly.
A survey is not just an online tool that helps you jot down a list of questions. It’s a great way to gain insights into what your audience thinks, feels, and most importantly—what it wants. Below we’ll go through some tips for creating a free survey and using our software. Suffering from writer’s block? Take a look at our survey questions examples and tips, or if you want to get stuck in with our survey maker straight away, get started. Not sure whether you should be making a survey or a questionnaire? Check out our guide on survey vs questionnaire.
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