Select a representative sample: Selecting a representative sample from your sampling frame is also important for collecting valid and reliable data about the population of interest. For example, if you are sampling from a large database of customer email addresses and only wanted one response per household, you might want to cross-check each email address against mailing addresses and remove duplicates to avoid some households having a greater probability of selection. Then you would likely draw a random sample from the remaining list of email addresses.
There have been some reports of technical glitches on the site preventing users from receiving their earnings, but customers services are contactable and said to clear up most issues for workers. Valued Opinions has a unique “badge” program, allowing its most active members to work up five levels of achievement from bronze through silver, gold and platinum to the top tier of diamond, by carrying out extra mini tasks.
Pinecone Research works a lot like other paid survey sites. Once you sign up, you’ll earn points for each survey you complete. As an added bonus, the responses you give during surveys will help you learn about new products before they hit the market and influence their respective marketing campaigns. And once you start racking up the points, you can redeem them for cash or prizes.
Like many survey sites, Toluna rewards you with points, which you can then cash out for vouchers for the usual suspects like Amazon and iTunes, or money through PayPal. A slightly novel element of the site’s payment plan is to offer the chance to take your points out early if you gamble them for prizes. While you have to store up a grand total of 60,000 points before you can claim vouchers for around $12 – something some people find to be a downside of the site – if you are willing to settle for a prize, you can play with just 500 points. You can decide to try your luck with a “giftie”, a kind of scratch card game. By gambling some points, you can see if you have won the gift or lost your points – so it is not one for the faint hearted!

Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
Summary: A real favourite, MySurvey is a popular panel allowing members to participate in market research surveys for money, covering topics like the media, tourism and products like electronics. It’s easy to set up an account on the site and begin earning points, which vary between 10 and 500 per survey, but are typically around the 100 mark for an average survey which would take 15 minutes to fill out.
They used to be cash-only, but in 2013 they switched over to a points system. Panelists can share their opinions in surveys and complete other various offers in exchange for points. 100 points is equal to $1, and most of their surveys pay up to $3. Survey topics are diverse and cover a variety of different topics. Pinecone Research is unique in that they emphasize consumption related surveys more than other panels.
Some pay with points that are redeemable for cash or goods and typically you must rack up a bunch to redeem them for anything of significance. Others may give you a gift card, discount, or another token of appreciation for participating. Many others pay nothing or only offer sweepstakes entries for completing screening surveys to determine your eligibility for other, paid surveys. A few don't pay much of anything, unless you recruit others, as in a pyramid scheme.
While there are no clear guidelines, ePoll surveys tend to revolve around the media and entertainment business. So younger survey takers and TV/movie watchers will probably enjoy ePoll more than some of the other demographics. With ePoll, you may be required to watch a commercial, or even a TV episode and then answer questions about it on the survey.

Pinecone Research works a lot like other paid survey sites. Once you sign up, you’ll earn points for each survey you complete. As an added bonus, the responses you give during surveys will help you learn about new products before they hit the market and influence their respective marketing campaigns. And once you start racking up the points, you can redeem them for cash or prizes.
Mainly conducting polls for governments, public bodies and the business world, Opinion Outpost is a popular survey site as unlike some sites, which require you to accrue a significant amount before you can claim your money, it has one of the lowest payout thresholds. You only need to fill out five surveys, earning a couple of dollars, before being able to claim pay, so you can redeem your money more quickly.
Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.
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