In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information.  For your time?  Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.
After joining a survey site, you provide some personal and demographic information, which legitimate survey sites will keep private. That information will be used in choosing participants to take surveys on certain goods and services. If you get selected to take part in a survey, you will be notified through mail to take a short survey to see if your profile suits that survey. When you are deemed qualified, you will be requested to take a longer survey.
Harris Poll has made a strong presence in the market research industry. They are a member of the National Council of Public Polls (NCPP), the Council of American Survey Research Organizations (CASRO), the Council for Marketing and Opinion Research (CMOR), and the European Society for Opinion & Marketing Research (ESOMAR). The firm abides by the  standards of these organizations, thus proving their reputability.
One nice feature is the ability to shop through Vindale, as they often have offers available through affiliate links. Before buying something new, like an appliance, it is worth signing into their easy to use website and checking if you can get it for less through Vindale. There’s also a popular daily consumer survey paying $1.50 which you can complete every day, for an easy and reliable boost.
Hop onto the iPoll survey site, and you’ll see a cheerful cartoon of a man walking his dog while thinking about products. Their boast is that thanks to its web, iPhone and Android platforms, you can complete surveys at home, in the office, at the beach, or on a walk. I put that to the test. This is one of the easiest to use survey sites on a mobile phone, and that’s because the surveys offered are sharp and quick, and the site itself is easy to navigate and use, whatever platform you’re using it on. This is a good choice for people whose online time is mainly spent on their cell phone.
After you sign up, you’ll receive surveys on various topics and products via email. Once you complete these surveys and build up a stash of points, you can redeem them for cash via PayPal, purchases made through Amazon.com, or gift cards to various retailers. As an alternate suggestion, you can even redeem your rewards as a donation to the Red Cross.
Like many survey sites, Toluna rewards you with points, which you can then cash out for vouchers for the usual suspects like Amazon and iTunes, or money through PayPal. A slightly novel element of the site’s payment plan is to offer the chance to take your points out early if you gamble them for prizes. While you have to store up a grand total of 60,000 points before you can claim vouchers for around $12 – something some people find to be a downside of the site – if you are willing to settle for a prize, you can play with just 500 points. You can decide to try your luck with a “giftie”, a kind of scratch card game. By gambling some points, you can see if you have won the gift or lost your points – so it is not one for the faint hearted!
Surveys can be super quick and take just a few minutes to fill out, or require around 15 minutes of your time. Five minute surveys pay $0.50 and surveys range from $0.40 up to the higher – and rarer – ones at $10.Paying out by the usual methods, Crowdology does PayPal and also vouchers. Most importantly, the minimum reward threshold is low so when you’ve earned $8, you can cash it out, unlike other sites which make you wait until you have earned much more money. The site offers prize draws from time to time for things like cinema tickets and surveys can be expected weekly.
Like many survey sites, Toluna rewards you with points, which you can then cash out for vouchers for the usual suspects like Amazon and iTunes, or money through PayPal. A slightly novel element of the site’s payment plan is to offer the chance to take your points out early if you gamble them for prizes. While you have to store up a grand total of 60,000 points before you can claim vouchers for around $12 – something some people find to be a downside of the site – if you are willing to settle for a prize, you can play with just 500 points. You can decide to try your luck with a “giftie”, a kind of scratch card game. By gambling some points, you can see if you have won the gift or lost your points – so it is not one for the faint hearted!

The number one reason why I liked MySurvey the best out of the 30-something sites I had the privilege or misfortune to try, was no doubt its versatility. This versatility is present not only in the reward system and the referral program – which are important aspects on their own – but clearly shows in their surveys too. Filling out boring surveys always feels like hard work, even though it’s really not if you think about it. With MySurvey, you will see a huge variety of different topics.
No matter the site, the earnings from taking surveys can be meager compared with other work opportunities. The federal minimum wage is $7.25 per hour, for example, and our hourly earnings ranged from 41 cents to $2.03. Most survey sites also required a minimum amount of points before we could redeem them for rewards. On many of the sites, we didn’t reach that minimum amount after five hours of work.
Playing games online: if you like playing games, why not turn the hobby into a moneymaking activity? There are tons of websites out there that reward their loyal fan base with points when the complete a game or play for a certain amount of time. These points can then be exchanged for real money. Sites are able to do this by sharing the profit they make from ads as an incentive for users to visit the site.
Sign up today to join 3 million members worldwide, all earning credit, sharing their opinions and telling companies what they think. You could be one of them. Fill out our short registration form now, activate your account and start earning rewards from top brands including Amazon.com, Target and Macy’s! Your first survey and reward will be waiting for you.

A few paid survey sites do pay relatively well in cash. However, many sites hype hypothetical, best-case scenarios that can't possibly apply to each and every consumer for each and every hour of participation. In the real world, the likelihood that you'll often earn the higher of the hyped amounts is slim. Most online paid surveys simply don't pay much, and you must be invited to complete them. To be invited, you must fit targeted demographics. That alone limits your earnings right off the bat, as you can't possibly fit every demographic.


Swagbucks. This site offers a lot of opportunities for surveys, but disqualifications are frequent. Sometimes we got disqualified just from clicking on a link to a survey. Swagbucks aggregates third-party surveys, so some sites it sends you to are better than others. It takes a long time to earn points, but the site’s expansive rewards marketplace has hundreds of options to choose from, including gift cards, sweepstakes and PayPal payments. Check out our full Swagbucks review.
Playing games online: if you like playing games, why not turn the hobby into a moneymaking activity? There are tons of websites out there that reward their loyal fan base with points when the complete a game or play for a certain amount of time. These points can then be exchanged for real money. Sites are able to do this by sharing the profit they make from ads as an incentive for users to visit the site.
Survey Junkie makes it quick and easy to jump into the survey game. According to their websites, they say they are the most popular spot online to earn cash and rewards for sharing your thoughts, while that might not be technically true, they are one of the largest survey sites out there. They were launched all the way back in 2005 (which is pretty old for a survey site) and they have over 4,000,000 members. 

While product testing is offered, you’ll only get sent items if you qualify, and then it will only be a couple over the space of several months, so think of this as a bonus, rather than a regular part of your work. Some users get frustrated at the length of time they have to wait for vouchers to arrive after they order them – especially when somewhere like Opinion Outpost will pay out straight away. However it is unfortunately quite standard to have to wait weeks for payment from survey sites. Surveys range in duration from about 15 to 30 minutes and there are mini polls on the website which can help you tot up small amounts of extra points. Points do sometimes take days or even weeks to appear in Toluna accounts, which is worth noting.
There’s lots of additional ways to boost your income on Vindale, including rewards for opening adverts sent to your email account, or small payments for watching advertising videos online. The site pays out in plain and simple cash, and doesn’t mess around with rewards or gift cards, which many people familiar with the survey landscape find a welcome relief. However, as with OnePoll, you’ll have to earn $50 before you can remove you money from the site, which may not be as tempting as some companies where the threshold is much lower.
There are myriad ways in which individuals can make a little extra cash each week, but few compare to the speed, ease and consistency of paid online surveys. Making money online should always be a spare-time type of activity, and surveys might be the only ones which fulfill this requirement time and time again - no matter how long an individual chooses to participate in these programs - while the opportunities to have a little extra cash in your pocket should be savory.
No matter the site, the earnings from taking surveys can be meager compared with other work opportunities. The federal minimum wage is $7.25 per hour, for example, and our hourly earnings ranged from 41 cents to $2.03. Most survey sites also required a minimum amount of points before we could redeem them for rewards. On many of the sites, we didn’t reach that minimum amount after five hours of work.
And lastly, let's discuss privacy.  In some ways, Pinecone Research gets it right – they use the information to verify you are not a duplicate or in any way defrauding them out of a valuable opinion.  After that, they only use your personal information for developing metrics and usage statistics – not giving it out to every third party that comes along.  More importantly, they take consumer information privacy seriously.  When they compile their reports for their clients, they scrub all data of any identifying information.

Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
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