The concept of data mining and profiting off that data mining isn't anything new.  And while some companies engage in some rather disreputable practices to do this, Global Test Market seems to be doing just fine with the whole “consent to disclose” thing.  More importantly, in some cases this may help you as some companies will offer to do more specialized product testing once they've identified you as their target demographic.

One of the great things about Survey Savvy is that they really do offer a great variety of surveys to choose from, so you won’t simply be talking about the consumer goods that you buy on a day to day basis. They have surveys on topical issues and about politics in general, but don’t worry you don’t have to be a political animal to be able to complete the survey – you just need to have an opinion. Another thing I really appreciated about survey savvy is that their surveys are short and snappy, and you can complete them within ten minutes or even less. That means you can quickly earn the points that can then be exchanged into folding cash.
Ultimately, it is very unlikely that participating in online surveys will provide you with a steady, livable wage. However, if you enjoy participating in online surveys (especially if you like the prizes, coupons, and other more typical non-monetary earnings), be sure to avoid questionable third-party sites. Look for real paid surveys online that don’t require you to invest money.
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Alternatively, you might need to register with HMRC as newly self-employed, but if you're just doing a few for fun, you might not. It's worth giving them a ring on 0300 200 3500 to check if you're not sure. You need to register, so make sure you do so by the end of the third calendar month after you've started – or you could face an automatic £100 penalty.
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By taking part in online surveys with Valued Opinions US, you can  tell brands exactly what you think  about their products and services. You can even get the opportunity to test new products and packaging, as well as reviewing advertising campaigns. Every time you take one of our paid surveys you're driving real change to help companies know what they need to do to improve - and earning credit for gift cards .
“I participated in an in-home product trial study. A coffee machine company sent me one of the coffee makers along with about 200 coffee pods. I received $7 for completing 3 short surveys. Plus, after the study, the company said I could keep the coffee maker. So, I got like 4 mos of coffee for everyone in my household, a free coffee maker and $7!” - David W.
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