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The point of each survey is to present you with a topic you're interested in and qualified to discuss for the benefit of the researcher. Surveys range in time required, from very short to quite long. Because researchers are looking for opinions only from certain segments of people, you may find you have to try a few surveys before you're qualified to give your opinion on one. Keep at it, and you'll eventually find one that's right up your alley.
We've tested hundreds of sites where you can take paid surveys for money and we've found that Swagbucks by far is our #1 pick. They've been around for years and have a solid track record of paying their users. Plus, we also like that they offer opportunities to get paid for doing things other than surveys, like signing up for offers or shopping in their portal.
The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].

Global Test Market is a decent standard of what you're getting yourself involved in.  Their practices are not any more or less shady or reputable than almost any online venue – survey or otherwise.  Just like Facebook, when you identify yourself accurately with Global Test Market, you can expect them to use that information in any way possible to make a penny.  The great news is they inform you and ask for consent first.
One of the most popular sites, and rightfully so, Swagbucks offers traditional surveys as well as a range of additional ways to make cash. Filling out surveys for money will reward you with points called Swagbucks which can be cashed out through PayPal, or redeemed as gift cards for shops including Amazon.com. As a sweetener, they’ll even give you $5 just for signing up.
It’s easy to earn cash for surveys. How much you get paid completely depends on how many paid surveys you attempt and complete. Each online survey has a different payout, with some offering as much as $50. Most will pay less, but also take less time. Expect to earn about 40 to 200 SB points per survey (100 SB = $1), with occasional opportunities with much higher earning potential.
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