A popular and free survey site, Toluna boats more than nine million users across the globe and is well known in the industry, having been running for 17 years. Offering questionnaires for you to fill in to provide leading companies with your opinions, Toluna also runs a range of internal games and schemes, as well as offering product testing to some lucky users who can bag free products.
In addition to filling out online surveys for money, you can get rewarded for other actions, too. Some of the best paid survey sites are ones that offer lots of ways to make extra money other than earning money for surveys you take! The most popular websites maintain their following not only by offering various types of incentives but also by providing plenty of different and engaging ways for members to earn money. The purpose of these offers is to turn you into a loyal and active member of their community.
One of the oldest and longest running survey sites, Vindale Research is a legitimate option for making some money from filling out surveys. Based in New York, the company offers both traditional surveys and evaluations, by testing products or online services. It’s free to sign up, and surveys pay between $1 and $5 each and product testing starts at $5 and moves up from there. The site claims significantly higher rates of pay, but as this involves slightly inflated pricing, for example discounting fees you may have to pay out to join subscription sites before receiving your end payout, they won’t be included here.
The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].
And lastly, let's discuss privacy. In some ways, Pinecone Research gets it right – they use the information to verify you are not a duplicate or in any way defrauding them out of a valuable opinion. After that, they only use your personal information for developing metrics and usage statistics – not giving it out to every third party that comes along. More importantly, they take consumer information privacy seriously. When they compile their reports for their clients, they scrub all data of any identifying information.
A survey is not just an online tool that helps you jot down a list of questions. It’s a great way to gain insights into what your audience thinks, feels, and most importantly—what it wants. Below we’ll go through some tips for creating a free survey and using our software. Suffering from writer’s block? Take a look at our survey questions examples and tips, or if you want to get stuck in with our survey maker straight away, get started. Not sure whether you should be making a survey or a questionnaire? Check out our guide on survey vs questionnaire.