Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.
MyPoints. This site offered 75 survey opportunities, the most of any site we tested. But it also had the lowest success rate, 9.33%, and a low average hourly pay rate. Plus, the reasons for survey disqualifications often were unclear. On one occasion, we were disqualified after being asked to write the word “Purple.” (Yes, we spelled it correctly.) See our full MyPoints review.
One of the most popular sites, and rightfully so, Swagbucks offers traditional surveys as well as a range of additional ways to make cash. Filling out surveys for money will reward you with points called Swagbucks which can be cashed out through PayPal, or redeemed as gift cards for shops including Amazon.com. As a sweetener, they’ll even give you $5 just for signing up.
And lastly, let's discuss privacy.  In some ways, Pinecone Research gets it right – they use the information to verify you are not a duplicate or in any way defrauding them out of a valuable opinion.  After that, they only use your personal information for developing metrics and usage statistics – not giving it out to every third party that comes along.  More importantly, they take consumer information privacy seriously.  When they compile their reports for their clients, they scrub all data of any identifying information.
Free to join, the site runs a range of special offers, including awarding prizes at random, giving you daily targets to hit for which you receive bonus points, and posting deals on their social media feeds. They have a great new app and a strong referral scheme. However, like everything, it’s not perfect – it can start to suck up a lot of your time. Swagbucks runs on the premise of incentivising day to day internet use to make both you and them money, so it is worth being aware of this so it doesn’t end up seeping into too much of your life!
The only way to make this work would to be a serious survey junkie who can dedicate hours to the work, which defeats the purpose of a side hustle entirely. What’s worse is the idea that you can’t adequately plan your time—a survey might take twice as long as it says or five times as long. That kind of unpredictability means this isn’t a side hustle you can rely on.
One Poll is a company that was founded in the United Kingdom, but it’s also open to consumers in the United States and beyond. It claims to be recognized by Money Saving Expert, one of the largest consumer websites in that country, which is a reassuring recommendation. What I recognized about it is that the surveys are short and easy to complete, so ideal if you’ve had a hard day and don’t want to do anything too taxing. New surveys are added on a daily basis, and some are amusingly quirky.
This site pays highly – at least $3 a survey and up to $6 for testing products. If you stay with them, the pay even increases by a few dollars, taking the wage far above the standard survey rate. Owned by the renowned New York market research company Nielson, Pinecone offers a variety of content and emails surveys to members as and when they are suited to you.

The other type of paid surveys CashCrate features are targeted surveys, which are available only to you and people who meet your demographic profile. It's very important that you fill out your profile on CashCrate right when you sign-up. Not only will you earn $.50 instantly, you'll also be eligible to receive these special surveys. So why are they so great? First, they'll often pay more than Daily Surveys. That means when you see one available, you should jump on it right away.
One Poll is a company that was founded in the United Kingdom, but it’s also open to consumers in the United States and beyond. It claims to be recognized by Money Saving Expert, one of the largest consumer websites in that country, which is a reassuring recommendation. What I recognized about it is that the surveys are short and easy to complete, so ideal if you’ve had a hard day and don’t want to do anything too taxing. New surveys are added on a daily basis, and some are amusingly quirky.

CashCrate. Many sites reward users through a confusing point system, so we appreciated that CashCrate discloses the monetary value of each survey. However, during surveys, we often struggled to determine when we were actually earning money and when we were attempting to qualify for paid opportunities. And after five hours in this confusing process, we didn’t earn enough money to cash out. Read more in our CashCrate review.
OneOpinion. This site is a survey aggregator with an effective screening process. Its dashboard is informative and displays helpful sections, such as your activity and a customer support form. The site was above average at picking surveys we qualified for. As for the points awarded per survey, 500 or 1,000 points may look high at first, but when converted to actual rewards, you’d get 50 cents or a dollar. Also, you can’t cash out until you reach 25,000 points, equivalent to $25. Read more in our OneOpinion review.
Like many survey sites, Toluna rewards you with points, which you can then cash out for vouchers for the usual suspects like Amazon and iTunes, or money through PayPal. A slightly novel element of the site’s payment plan is to offer the chance to take your points out early if you gamble them for prizes. While you have to store up a grand total of 60,000 points before you can claim vouchers for around $12 – something some people find to be a downside of the site – if you are willing to settle for a prize, you can play with just 500 points. You can decide to try your luck with a “giftie”, a kind of scratch card game. By gambling some points, you can see if you have won the gift or lost your points – so it is not one for the faint hearted!
Swagbucks remains popular as they are a reliable site, offering novel ways to earn rewards, including playing games and watching videos. Completing polls and surveys for money takes around 10 minutes each and can make up the bulk of your time on the site. You won’t always qualify, and getting to a late stage in a survey application process and then finding out you’re not qualified can be pretty galling. The slickly designed website is straightforward and pleasing to use and also allows you to make money on your shopping by offering a range of affiliate links. By simply clicking on the Swagbucks link and shopping at sites including Amazon, Walmart and Nike, you will earn points, as those companies are paying Swagbucks to link to them, and you get a share of their fee.

If you run the numbers, Page says, online surveys simply aren’t worth the time. “If you’re spending 20 minutes to make $3 on a survey, do the math. That’s $9 an hour—maybe—if you qualify for the $3 survey every time,” she says. According to Page, “the survey side gig is just not sustainable. There are wiser ways to spend your time that will earn you more money in the long run.”
Just like the other survey sites, every time you complete one of the surveys, you’ll receive anywhere from 35-250 points, which equals about $1.50 to $1.75 per a survey. Once you rack up enough cash to payout (which you’ll have to accumulate at least $50), you’ll have several different options to receive your money. You can get your money through a check, through your PayPal account, or redeem it for gift cards.
Ipsos are a globally respected name when it comes to opinion polls and market research, and by taking part in their surveys you can help them gain the vital information that helps them make business, consumer and political predictions. Unlike many of the other sites to feature in our Survey Cool 2018 top twenty it focuses solely and purely on offering surveys. It also means you won’t be distracted by video watching and game playing that typically pays a lot less. Here is a detailed review of Ipsos I-Say.
The cost of living has continued to rise, while the average salary is still somewhat stagnant when compared to a decade ago, and this is why so many Americans have started to look for ways to earn money at home without having to invest too much time or effort. Family and friends come first, but with paid online surveys, you will not have to cut out any portion of your routine to earn extra money online, as you can instead go through the processes in your sparest of spare time. 
A survey is not just an online tool that helps you jot down a list of questions. It’s a great way to gain insights into what your audience thinks, feels, and most importantly—what it wants. Below we’ll go through some tips for creating a free survey and using our software. Suffering from writer’s block? Take a look at our survey questions examples and tips, or if you want to get stuck in with our survey maker straight away, get started. Not sure whether you should be making a survey or a questionnaire? Check out our guide on survey vs questionnaire.
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