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In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information.  For your time?  Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.

MySurvey is actually an adaptation of a program that was started back in 1946. It began as the National Family Opinion organization that used to send out surveys through the mail. In 2001, they joined the digital age, and now they are one of the best survey sites around. According to the website, they have issued out more than $15,000,000 rewards to members.
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InboxDollars. New users get a $5 bonus after confirming their email address with InboxDollars. But that didn’t make up for how little we earned per hour while taking surveys — 41 cents, the lowest rate among the 12 sites we tested. On occasion, instead of sending us surveys, the site directed us to promotions that required our address, phone number and birthdate. Read our InboxDollars review.
“I participated in an in-home product trial study. A coffee machine company sent me one of the coffee makers along with about 200 coffee pods. I received $7 for completing 3 short surveys. Plus, after the study, the company said I could keep the coffee maker. So, I got like 4 mos of coffee for everyone in my household, a free coffee maker and $7!” - David W.
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