A popular and free survey site, Toluna boats more than nine million users across the globe and is well known in the industry, having been running for 17 years. Offering questionnaires for you to fill in to provide leading companies with your opinions, Toluna also runs a range of internal games and schemes, as well as offering product testing to some lucky users who can bag free products.

Don’t overshare. If you’re asked to give your Social Security number, bank account number or driver’s license number, leave the survey. Velasquez recommends being “intentional” with sharing other private information with survey sites. Answering questions about a TV commercial probably is fine, but giving medical information may not be worth the risk.
Something very important to note before signing up at any site claiming to pay you cash to take surveys is that all legitimate sites offering online surveys that pay do not charge registration fees – they are free to join. Some sites may even offer you bonus as you sign in, to show you they are happy you have become a part of their team and helping them increase their revenue.
Summary: A real favourite, MySurvey is a popular panel allowing members to participate in market research surveys for money, covering topics like the media, tourism and products like electronics. It’s easy to set up an account on the site and begin earning points, which vary between 10 and 500 per survey, but are typically around the 100 mark for an average survey which would take 15 minutes to fill out.
Product testing can be a fun way to make some extra money and also get a chance to try something new before the general public. This should be treated as a bonus though, as you have no control over whether you’ll be chosen, as it is down to whether the company thinks you are the correct audience. The firm also runs lucky draws throughout the year, where you can win between $500 and $5,000, and you are entered into them as a reward each time you fill out a survey.
While product testing is offered, you’ll only get sent items if you qualify, and then it will only be a couple over the space of several months, so think of this as a bonus, rather than a regular part of your work. Some users get frustrated at the length of time they have to wait for vouchers to arrive after they order them – especially when somewhere like Opinion Outpost will pay out straight away. However it is unfortunately quite standard to have to wait weeks for payment from survey sites. Surveys range in duration from about 15 to 30 minutes and there are mini polls on the website which can help you tot up small amounts of extra points. Points do sometimes take days or even weeks to appear in Toluna accounts, which is worth noting.
Like American Consumer Opinion, Harris Poll Online offers cash incentives to people who are willing to log in regularly and complete online surveys and questionnaires. Once you join, you’ll begin earning rewards for each survey you take. Once you earn enough reward “points”, you can turn them in for purchases made on websites like Amazon, iTunes, Home Depot and Walmart. Conversely, you can also turn in your points for movies, books, and home goods ordered straight from the Harris Poll website. Plus, you’ll be entered into a $10,000 sweepstakes each time you complete a survey.
Pinecone Research works a lot like other paid survey sites. Once you sign up, you’ll earn points for each survey you complete. As an added bonus, the responses you give during surveys will help you learn about new products before they hit the market and influence their respective marketing campaigns. And once you start racking up the points, you can redeem them for cash or prizes.
Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
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