One example would be that a brand like Coke or Pepsi wants to know more about what kind of people are buying their beverages. They might want to learn more about the age, gender, income, or location of the people who like or dislike their products. They might use this for marketing purposes or to make decisions about their future products. Brands like this spend a lot of time and money investing market research to get your feedback. You just get money for doing them a favor – it’s a total win-win!
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The concept of data mining and profiting off that data mining isn't anything new.  And while some companies engage in some rather disreputable practices to do this, Global Test Market seems to be doing just fine with the whole “consent to disclose” thing.  More importantly, in some cases this may help you as some companies will offer to do more specialized product testing once they've identified you as their target demographic.
Each of their surveys you complete will be worth between 100-5,000 points depending on the length and subject. There are a variety of different topics to cover like consumer goods, healthcare and travel, just to name a few. Once you reach 3,000 points you can start redeeming rewards. You have to call and redeem points over the phone, and it typically takes a month for the rewards to reach you.
With over 20 million active members, Swagbucks is the premier destination for paid survey takers looking to earn money for giving their opinion online. Swagbucks provides access to tens of thousands of paid survey-taking opportunities every day. With every online survey, you are affecting key decisions from major companies and organizations. More survey opportunities means more chances to make your opinion count - and more earning potential for you! Unlike most other online survey sites, Swagbucks will even give you a bonus when you don’t qualify for a survey, meaning you never miss out on getting paid.
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