To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].
While there are no clear guidelines, ePoll surveys tend to revolve around the media and entertainment business. So younger survey takers and TV/movie watchers will probably enjoy ePoll more than some of the other demographics. With ePoll, you may be required to watch a commercial, or even a TV episode and then answer questions about it on the survey.
While it might be hard to believe at first, American Consumer Opinion will pay you real, actual money to share your opinions and complete online surveys. Once you join their online opinion panel, you’ll be asked to offer opinions on new products you have tried, test out new advertising campaigns, and tell companies what you think of their marketing techniques and slogans.
Taking online surveys is a compelling offer. You can earn money—either in cash or frequently gift cards or rewards points—and all you have to do is have an opinion. You can earn that money from the comfort of your own home in sweatpants with a glass of wine, or knock out a few surveys during slow moments at the office, racking up money when you’d usually just be trolling Facebook. Who wouldn’t jump at the opportunity?
Global Test Market is a decent standard of what you're getting yourself involved in. Their practices are not any more or less shady or reputable than almost any online venue – survey or otherwise. Just like Facebook, when you identify yourself accurately with Global Test Market, you can expect them to use that information in any way possible to make a penny. The great news is they inform you and ask for consent first.
One nice feature is the ability to shop through Vindale, as they often have offers available through affiliate links. Before buying something new, like an appliance, it is worth signing into their easy to use website and checking if you can get it for less through Vindale. There’s also a popular daily consumer survey paying $1.50 which you can complete every day, for an easy and reliable boost.