Sometimes survey invitation links direct you to other survey companies, rather than keeping things in-house, which can feel a bit like spam. As is common in the industry, you can sometimes get stuck filling out lengthy qualifying questions which take up to 30 minutes just to see if you’re eligible for a survey. Needless to say if you find out you are not then this is extremely frustrating.

Unlike many sites, Valued Opinions doesn’t offer you the chance to take cash rewards, at the moment limiting users to retail vouchers and gift cards. Electronic vouchers are usually with you within 24 hours but gift cards can take four to six weeks to arrive in the post. Once $10 has been earned, you can claim Amazon vouchers, Macy’s gift cards and Visa promo codes, among many other reward options dependant on your location. Surveys are said to be varied, but the gift card options less so, so check they are for stores you’ll want to shop in before you tot up lots of points.
Velasquez says our information could be used for questionable studies or sold to health insurers, for example. Or it could be stolen, which is a risk with any website that stores personal data. Most of the information we gave away seemed harmless — our shopping habits and travel plans, for example. But information like your birthdate could be used with other stolen data to take your identity. So keep that in mind as you’re answering questions.
Renowned for its short and sweet surveys, OnePoll is a great site for dipping in and out of, without having to dedicate loads of time to. As one of the earliest survey sites to be set up, OnePoll certainly has longevity. Founded in the UK, it is open to US users and those further afield and runs polls for the press and leading brands. This means the content is more engaging than it can be elsewhere and you can find yourself answering questions about celebrities or gossip. Many users praise their surveys for being quick, and even better – fun! Topics are not as dry as they can be on other websites, and by keeping the surveys brief, OnePoll is less likely to leave you bored or frustrated.
Select a representative sample: Selecting a representative sample from your sampling frame is also important for collecting valid and reliable data about the population of interest. For example, if you are sampling from a large database of customer email addresses and only wanted one response per household, you might want to cross-check each email address against mailing addresses and remove duplicates to avoid some households having a greater probability of selection. Then you would likely draw a random sample from the remaining list of email addresses.
Avoiding scams online is pretty easy once you’ve become familiar with how false ads work and have developed realistic expectation about how much money you can make for the time you spend. On the surface, making money taking paid online surveys may seem like a long shot, but it certainly is possible and many people enjoy the benefits of taking part in them. So don’t be afraid! If you want to try it, read some of our reviews and sign up for the ones that look interesting to you!
Hop onto the iPoll survey site, and you’ll see a cheerful cartoon of a man walking his dog while thinking about products. Their boast is that thanks to its web, iPhone and Android platforms, you can complete surveys at home, in the office, at the beach, or on a walk. I put that to the test. This is one of the easiest to use survey sites on a mobile phone, and that’s because the surveys offered are sharp and quick, and the site itself is easy to navigate and use, whatever platform you’re using it on. This is a good choice for people whose online time is mainly spent on their cell phone.
This is where it can all go downhill quickly.  In the pressure to make as many pennies out of a nickel, a lot of research corporations will not just sell your answers but the data associated with it.  Details that you provide when taking paid surveys such as your name, address, age range can all be attached together quickly to fulfill a lot of larger companies' requests for information (RFI).

How It Works: Pinecone Research is owned and operated by Nielsen, the billion dollar data and measurement company responsible for TV Nielsen Ratings. With Pinecone Research you earn $3 per survey, which typically take 15 to 20 minutes to complete. The downside to Pinecone Research is that they are strict with their demographics. So, you may not qualify depending on your age, education, or race. Sign up to see if you’re eligible.
The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].
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Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
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