Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.
Something very important to note before signing up at any site claiming to pay you cash to take surveys is that all legitimate sites offering online surveys that pay do not charge registration fees – they are free to join. Some sites may even offer you bonus as you sign in, to show you they are happy you have become a part of their team and helping them increase their revenue.
About that money: Survey companies typically don’t pay you for each and every survey—you have to meet a payout amount to earn your reward. Page says it took her months to reach the $30 payout on one survey site—time she could have easily spent on more lucrative side hustles. This presents a problem if you need money fast or if you decide to change course and try something else—you might end up answering tons of questions and never actually see that money.
Joining isn’t as straightforward as merely signing up, because you need an invite. However it’s not as tough as it sounds, as there are plenty of links doing the rounds online if you look hard enough, and Pinecone also advertises on websites, so you might get lucky by keeping an eye on banner adverts. Once you’ve signed up, you’ll be vetted to see if you qualify – based on whatever demographics their clients want at that point – and if so, the fun begins!
After you sign up, you’ll receive surveys on various topics and products via email. Once you complete these surveys and build up a stash of points, you can redeem them for cash via PayPal, purchases made through Amazon.com, or gift cards to various retailers. As an alternate suggestion, you can even redeem your rewards as a donation to the Red Cross.
Product testing can be a fun way to make some extra money and also get a chance to try something new before the general public. This should be treated as a bonus though, as you have no control over whether you’ll be chosen, as it is down to whether the company thinks you are the correct audience. The firm also runs lucky draws throughout the year, where you can win between $500 and $5,000, and you are entered into them as a reward each time you fill out a survey.
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To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].
And lastly, let's discuss privacy. In some ways, Pinecone Research gets it right – they use the information to verify you are not a duplicate or in any way defrauding them out of a valuable opinion. After that, they only use your personal information for developing metrics and usage statistics – not giving it out to every third party that comes along. More importantly, they take consumer information privacy seriously. When they compile their reports for their clients, they scrub all data of any identifying information.
Most reviewed paid survey sites effectively promise not to share personally identifiable information or not to share it without your consent. It's an industry standard by which legitimate marketing research firms are bound. But many membership sites reviewed don't make either promise or do so only in a limited or wishy-washy way. Unauthorized go-betweens don't have to honor marketing research privacy standards.
Sign up today to join 3 million members worldwide, all earning credit, sharing their opinions and telling companies what they think. You could be one of them. Fill out our short registration form now, activate your account and start earning rewards from top brands including Amazon.com, Target and Macy’s! Your first survey and reward will be waiting for you.
“I participated in an in-home product trial study. A coffee machine company sent me one of the coffee makers along with about 200 coffee pods. I received $7 for completing 3 short surveys. Plus, after the study, the company said I could keep the coffee maker. So, I got like 4 mos of coffee for everyone in my household, a free coffee maker and $7!” - David W.