One example would be that a brand like Coke or Pepsi wants to know more about what kind of people are buying their beverages. They might want to learn more about the age, gender, income, or location of the people who like or dislike their products. They might use this for marketing purposes or to make decisions about their future products. Brands like this spend a lot of time and money investing market research to get your feedback. You just get money for doing them a favor – it’s a total win-win!

CashCrate gives you the opportunity to make extra money by watching advertising videos and you can win prizes by playing games and contest on the site. A particularly good feature is its generous referral program, which is head and shoulders above much of the industry. If you refer your friend, you’ll get 20 percent of their earnings! If that referred friend refers someone else, you will also earn another 10 percent of what that person earns. It’s in your interest then to sign up, sign your friends up and get them to work to make you some extra money from surveys.


Swagbucks. This site offers a lot of opportunities for surveys, but disqualifications are frequent. Sometimes we got disqualified just from clicking on a link to a survey. Swagbucks aggregates third-party surveys, so some sites it sends you to are better than others. It takes a long time to earn points, but the site’s expansive rewards marketplace has hundreds of options to choose from, including gift cards, sweepstakes and PayPal payments. Check out our full Swagbucks review.

In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information.  For your time?  Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.
The free site screens you when you sign up, asking a range of questions so you can be sent the surveys which will be suitable for you. You can also join up with a social media account like Facebook or LinkedIn instead of using your email address. Filling out surveys for money with Opinion Outpost will first give you Opinion Points – with 10 points worth $1. Most surveys will take between 10 and 30 minutes and are worth anything from $1 to $5. Typical survey time is around 15 minutes, and participants are also entered into quarterly prize draws, touted to be for $10,000! However some people think their surveys don’t come around often enough, and completing some surveys will enter you into prize draws rather than paying out cash.
How It Works: Pinecone Research is owned and operated by Nielsen, the billion dollar data and measurement company responsible for TV Nielsen Ratings. With Pinecone Research you earn $3 per survey, which typically take 15 to 20 minutes to complete. The downside to Pinecone Research is that they are strict with their demographics. So, you may not qualify depending on your age, education, or race. Sign up to see if you’re eligible.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.
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