Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].
CashCrate is a great site pairing traditional surveys with a range of unique deals that can help you make money online. After signing up with a few details and filling in a brief survey for your profile, so CashCrate can identify some basic demographics, you’ll be awarded your first 25 cents and be on your way to greater riches! The best deals and offers are available for US users, and the minimum earnings to have a payout from CashCrate is $20 – which they pay you and their six million users as cash.
Ipsos are a globally respected name when it comes to opinion polls and market research, and by taking part in their surveys you can help them gain the vital information that helps them make business, consumer and political predictions. Unlike many of the other sites to feature in our Survey Cool 2018 top twenty it focuses solely and purely on offering surveys. It also means you won’t be distracted by video watching and game playing that typically pays a lot less. Here is a detailed review of Ipsos I-Say.
Swagbucks. This site offers a lot of opportunities for surveys, but disqualifications are frequent. Sometimes we got disqualified just from clicking on a link to a survey. Swagbucks aggregates third-party surveys, so some sites it sends you to are better than others. It takes a long time to earn points, but the site’s expansive rewards marketplace has hundreds of options to choose from, including gift cards, sweepstakes and PayPal payments. Check out our full Swagbucks review.
Survey Club has been offering online paid surveys since 2005, and in the fast paced every changing world of the web that’s a reassuringly long amount of time. They are a bit of an acquired taste, in that they specialise in long, detailed surveys for high end clients rather than the quick and cheerful consumer surveys that you may be more familiar with. Whilst this does mean that you may have to commit a bit more time, it does mean that if you have the patience to persevere with them they pay more money than most survey and reward sites. They also offer local taste tests (see what I said about ‘an acquired taste’?), and secret shopper opportunities.
CashCrate is a great site pairing traditional surveys with a range of unique deals that can help you make money online. After signing up with a few details and filling in a brief survey for your profile, so CashCrate can identify some basic demographics, you’ll be awarded your first 25 cents and be on your way to greater riches! The best deals and offers are available for US users, and the minimum earnings to have a payout from CashCrate is $20 – which they pay you and their six million users as cash.
Renowned for its short and sweet surveys, OnePoll is a great site for dipping in and out of, without having to dedicate loads of time to. As one of the earliest survey sites to be set up, OnePoll certainly has longevity. Founded in the UK, it is open to US users and those further afield and runs polls for the press and leading brands. This means the content is more engaging than it can be elsewhere and you can find yourself answering questions about celebrities or gossip. Many users praise their surveys for being quick, and even better – fun! Topics are not as dry as they can be on other websites, and by keeping the surveys brief, OnePoll is less likely to leave you bored or frustrated.

Just like the other survey sites, every time you complete one of the surveys, you’ll receive anywhere from 35-250 points, which equals about $1.50 to $1.75 per a survey. Once you rack up enough cash to payout (which you’ll have to accumulate at least $50), you’ll have several different options to receive your money. You can get your money through a check, through your PayPal account, or redeem it for gift cards.
“I participated in an in-home product trial study. A coffee machine company sent me one of the coffee makers along with about 200 coffee pods. I received $7 for completing 3 short surveys. Plus, after the study, the company said I could keep the coffee maker. So, I got like 4 mos of coffee for everyone in my household, a free coffee maker and $7!” - David W.
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