Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].
With over 20 million active members, Swagbucks is the premier destination for paid survey takers looking to earn money for giving their opinion online. Swagbucks provides access to tens of thousands of paid survey-taking opportunities every day. With every online survey, you are affecting key decisions from major companies and organizations. More survey opportunities means more chances to make your opinion count - and more earning potential for you! Unlike most other online survey sites, Swagbucks will even give you a bonus when you don’t qualify for a survey, meaning you never miss out on getting paid.