Taking online surveys is a compelling offer. You can earn money—either in cash or frequently gift cards or rewards points—and all you have to do is have an opinion. You can earn that money from the comfort of your own home in sweatpants with a glass of wine, or knock out a few surveys during slow moments at the office, racking up money when you’d usually just be trolling Facebook. Who wouldn’t jump at the opportunity?
The concept of data mining and profiting off that data mining isn't anything new.  And while some companies engage in some rather disreputable practices to do this, Global Test Market seems to be doing just fine with the whole “consent to disclose” thing.  More importantly, in some cases this may help you as some companies will offer to do more specialized product testing once they've identified you as their target demographic.

“I participated in an in-home product trial study. A coffee machine company sent me one of the coffee makers along with about 200 coffee pods. I received $7 for completing 3 short surveys. Plus, after the study, the company said I could keep the coffee maker. So, I got like 4 mos of coffee for everyone in my household, a free coffee maker and $7!” - David W.
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