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How It Works: Pinecone Research is owned and operated by Nielsen, the billion dollar data and measurement company responsible for TV Nielsen Ratings. With Pinecone Research you earn $3 per survey, which typically take 15 to 20 minutes to complete. The downside to Pinecone Research is that they are strict with their demographics. So, you may not qualify depending on your age, education, or race. Sign up to see if you’re eligible.
The cost of living has continued to rise, while the average salary is still somewhat stagnant when compared to a decade ago, and this is why so many Americans have started to look for ways to earn money at home without having to invest too much time or effort. Family and friends come first, but with paid online surveys, you will not have to cut out any portion of your routine to earn extra money online, as you can instead go through the processes in your sparest of spare time.
Taking online surveys is a compelling offer. You can earn money—either in cash or frequently gift cards or rewards points—and all you have to do is have an opinion. You can earn that money from the comfort of your own home in sweatpants with a glass of wine, or knock out a few surveys during slow moments at the office, racking up money when you’d usually just be trolling Facebook. Who wouldn’t jump at the opportunity?
About that money: Survey companies typically don’t pay you for each and every survey—you have to meet a payout amount to earn your reward. Page says it took her months to reach the $30 payout on one survey site—time she could have easily spent on more lucrative side hustles. This presents a problem if you need money fast or if you decide to change course and try something else—you might end up answering tons of questions and never actually see that money.
Cashback shopping: Who doesn’t love getting cash back? It's a great incentive for shopping because it feels like you're being paid to do so. It's usually best to use the offers only when you were already intending to buy the product. If you love saving money at discount stores or at places that offer cash back, there are a lot of survey sites out there that will open a lot more offers to you. Survey sites can offer cash back because they're paid a portion of the profit for referring you.
Return on Time – Is it an hour of your life for $2.00 or truly a fifteen minute survey? We find out if the Return on Time (similar to Return on Investment) pans out. Surely, some will be better than others for not wasting yours. Basically, we've evaluated not only how much you actually get paid to take surveys but also how long it takes to earn that cash
The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].
A few paid survey sites do pay relatively well in cash. However, many sites hype hypothetical, best-case scenarios that can't possibly apply to each and every consumer for each and every hour of participation. In the real world, the likelihood that you'll often earn the higher of the hyped amounts is slim. Most online paid surveys simply don't pay much, and you must be invited to complete them. To be invited, you must fit targeted demographics. That alone limits your earnings right off the bat, as you can't possibly fit every demographic.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.