Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.
Pros: CashKarma operates within an app, which makes for a simple, self-contained user experience. You can also watch videos, complete sign-up offers and earn bonus achievement badges. Plus, you’ll still earn points even if you don’t qualify for a survey — based on the amount of time you spend in a survey you’re screened out of — and you’ll earn an easy five points a day when you check in.
By filling out your user profile thoroughly, you’ll be able to make sure you get invites to surveys which are actually suitable for you. There are basic qualification questions at the start of each questionnaire too, to ensure you are suited to filling it out before you get going. And you can make the most of the huge Toluna community yourself too – if you want, you can create your own polls on the site to ask people about anything and everything! It’s a nice addition to be able to get involved and have in-depth conversations with fellow users.

One of the most popular sites, and rightfully so, Swagbucks offers traditional surveys as well as a range of additional ways to make cash. Filling out surveys for money will reward you with points called Swagbucks which can be cashed out through PayPal, or redeemed as gift cards for shops including Amazon.com. As a sweetener, they’ll even give you $5 just for signing up.
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Return on Time – Is it an hour of your life for $2.00 or truly a fifteen minute survey?  We find out if the Return on Time (similar to Return on Investment) pans out.  Surely, some will be better than others for not wasting yours. Basically, we've evaluated not only how much you actually get paid to take surveys but also how long it takes to earn that cash
Hop onto the iPoll survey site, and you’ll see a cheerful cartoon of a man walking his dog while thinking about products. Their boast is that thanks to its web, iPhone and Android platforms, you can complete surveys at home, in the office, at the beach, or on a walk. I put that to the test. This is one of the easiest to use survey sites on a mobile phone, and that’s because the surveys offered are sharp and quick, and the site itself is easy to navigate and use, whatever platform you’re using it on. This is a good choice for people whose online time is mainly spent on their cell phone.
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Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
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