Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.
Harris Poll has made a strong presence in the market research industry. They are a member of the National Council of Public Polls (NCPP), the Council of American Survey Research Organizations (CASRO), the Council for Marketing and Opinion Research (CMOR), and the European Society for Opinion & Marketing Research (ESOMAR). The firm abides by the standards of these organizations, thus proving their reputability.
Global Test Market is a decent standard of what you're getting yourself involved in. Their practices are not any more or less shady or reputable than almost any online venue – survey or otherwise. Just like Facebook, when you identify yourself accurately with Global Test Market, you can expect them to use that information in any way possible to make a penny. The great news is they inform you and ask for consent first.
Wow, This is the first article I’ve ever read that 1. didn’t offer up filling out surveys as a serious way to earn extra cash, and 2. said everything I’ve ever thought about surveys as a side hustle. I don’t know why people keep suggesting this, when as you point out, there are much better side hustles to score serious cash more efficiently. WELL DONE! ;)