A well known survey panel, Valued Opinions is owned by leading market research company ResearchNow and is open to people in more than 20 countries around the world, including the USA, UK and Australia. The site uses a range of different languages and has around three million members busily filling in surveys and questionnaires. Most surveys taken will reward you between $1 and $5 and take up to around 20 minutes to complete, asking you about marketing, brands and products and even news events. There is a steady rate of invites to surveys, but you won’t always be qualified for them, which can become tiresome.
Renowned for its short and sweet surveys, OnePoll is a great site for dipping in and out of, without having to dedicate loads of time to. As one of the earliest survey sites to be set up, OnePoll certainly has longevity. Founded in the UK, it is open to US users and those further afield and runs polls for the press and leading brands. This means the content is more engaging than it can be elsewhere and you can find yourself answering questions about celebrities or gossip. Many users praise their surveys for being quick, and even better – fun! Topics are not as dry as they can be on other websites, and by keeping the surveys brief, OnePoll is less likely to leave you bored or frustrated.
You’ll be able to cash out your points either through PayPal or with a gift card. Survey Junkie claims you can get your cash out instantly, but this isn’t necessarily true. In most cases, if you request a payout through PayPal and it can take up to 24 hours, but in most cases it is immediate. Compared to other sites out there, this is a huge advantage. Some companies and sites can make you wait several days or even weeks. Sign up for Survey Junkie HERE.
It requires patience, as it can take some time, but can often be a quick way of making some easy dollars whilst watching television or listening to music. Surveys are not a get rich scheme – hourly rates are never going to reach anything like a regular wage – but many people manage to turn idly filling in online forms into tidy sums to put towards holidays, home improvements or their new wardrobe!
The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].
As well as using your laptop, you can fill in MySurvey forms on the move by using their app available for both Apple and Android phones. This is perfect because surveys should really be about filling time, rather than dedicating particular time to them, so being able to pass time in queues or while commuting and simultaneously make money is very appealing.
Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.