Most reviewed paid survey sites effectively promise not to share personally identifiable information or not to share it without your consent. It's an industry standard by which legitimate marketing research firms are bound. But many membership sites reviewed don't make either promise or do so only in a limited or wishy-washy way. Unauthorized go-betweens don't have to honor marketing research privacy standards.
The concept of data mining and profiting off that data mining isn't anything new. And while some companies engage in some rather disreputable practices to do this, Global Test Market seems to be doing just fine with the whole “consent to disclose” thing. More importantly, in some cases this may help you as some companies will offer to do more specialized product testing once they've identified you as their target demographic.
There are also many questionable "middleman" third-party paid survey sites that hype easy money for participating in online marketing research from home. Here, the old adage is true: if it sounds too good to be true, it usually is. Further, it’s worth knowing that there’s a lot of competition among these companies for your participation – which means potential for exaggeration, at the very least, if not outright scams.
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Convenience: 4.5/5.0 – While the sign up form is easy to fill out, you will have to enter more information about yourself up-front than other survey companies ask for. Typically, you just need to enter your email address and create a password to join, but Ipsos also requires your name and physical address. We only gave a slightly lower rating for this because the sign-up process is still very quick and painless.
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And lastly, let's discuss privacy. In some ways, Pinecone Research gets it right – they use the information to verify you are not a duplicate or in any way defrauding them out of a valuable opinion. After that, they only use your personal information for developing metrics and usage statistics – not giving it out to every third party that comes along. More importantly, they take consumer information privacy seriously. When they compile their reports for their clients, they scrub all data of any identifying information.
Everyone has an opinion, well now Opinion Plus will convert your opinion into cash in your pocket thanks to its intuitive and easy to use paid survey site. It scores highly because the surveys are tailored to each individual user, and yet they still send regular invites so you won’t be waiting around for something to do or, even worse, filling in surveys that you aren’t eligible for and won’t get paid for. They send payments via PayPal only, but their payout rate is among the best that we’ve seen.
If you are interested in translating any of the surveys into another language, please see our translation guidelines. Although RAND cannot validate the translation, you may state that in producing the translation you “followed the specifications provided by RAND Health Care.” RAND does not offer validation information regarding surveys and tools found on other websites.
How It Works: Swagbucks is a favorite of mine, as well as a favorite of many readers here. Not only do they offer a wide range of surveys that pay cash, but you can also earn points for the everyday things you do online like searching, shopping, and watching videos. In total, Swagbucks has paid out over $187 million in rewards. Even if you’re not interested in doing surveys, it’s still easy on the platform to earn decent money with what you’re already doing online today.
Select a representative sample: Selecting a representative sample from your sampling frame is also important for collecting valid and reliable data about the population of interest. For example, if you are sampling from a large database of customer email addresses and only wanted one response per household, you might want to cross-check each email address against mailing addresses and remove duplicates to avoid some households having a greater probability of selection. Then you would likely draw a random sample from the remaining list of email addresses.