To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].
Pros: CashKarma operates within an app, which makes for a simple, self-contained user experience. You can also watch videos, complete sign-up offers and earn bonus achievement badges. Plus, you’ll still earn points even if you don’t qualify for a survey — based on the amount of time you spend in a survey you’re screened out of — and you’ll earn an easy five points a day when you check in.
In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information. For your time? Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.
To take surveys, you need to qualify. This means answering a battery of questions up front—before the paid portion of the survey. Page attempted a variety of side hustles to pay off her debt, and says that taking online surveys was the “least helpful” side hustle she tried, mostly because she simply couldn’t even get to the surveys themselves. “You can spend almost 10 minutes just trying to qualify for a survey, and then [get] declined,” she says. “It takes way too long to determine if you’re eligible to take the survey, just to make $5,” she says. Short of magically being the right demographic for every survey, you’re looking at getting turned away more often than not, and wasting time answering questions that don’t come with a pay off.
One Poll is a company that was founded in the United Kingdom, but it’s also open to consumers in the United States and beyond. It claims to be recognized by Money Saving Expert, one of the largest consumer websites in that country, which is a reassuring recommendation. What I recognized about it is that the surveys are short and easy to complete, so ideal if you’ve had a hard day and don’t want to do anything too taxing. New surveys are added on a daily basis, and some are amusingly quirky.
The point of each survey is to present you with a topic you're interested in and qualified to discuss for the benefit of the researcher. Surveys range in time required, from very short to quite long. Because researchers are looking for opinions only from certain segments of people, you may find you have to try a few surveys before you're qualified to give your opinion on one. Keep at it, and you'll eventually find one that's right up your alley.
One of the great things about Survey Savvy is that they really do offer a great variety of surveys to choose from, so you won’t simply be talking about the consumer goods that you buy on a day to day basis. They have surveys on topical issues and about politics in general, but don’t worry you don’t have to be a political animal to be able to complete the survey – you just need to have an opinion. Another thing I really appreciated about survey savvy is that their surveys are short and snappy, and you can complete them within ten minutes or even less. That means you can quickly earn the points that can then be exchanged into folding cash.
MySurvey is actually an adaptation of a program that was started back in 1946. It began as the National Family Opinion organization that used to send out surveys through the mail. In 2001, they joined the digital age, and now they are one of the best survey sites around. According to the website, they have issued out more than $15,000,000 rewards to members.
MyPoints. This site offered 75 survey opportunities, the most of any site we tested. But it also had the lowest success rate, 9.33%, and a low average hourly pay rate. Plus, the reasons for survey disqualifications often were unclear. On one occasion, we were disqualified after being asked to write the word “Purple.” (Yes, we spelled it correctly.) See our full MyPoints review.
Playing games online: if you like playing games, why not turn the hobby into a moneymaking activity? There are tons of websites out there that reward their loyal fan base with points when the complete a game or play for a certain amount of time. These points can then be exchanged for real money. Sites are able to do this by sharing the profit they make from ads as an incentive for users to visit the site.
“I participated in an in-home product trial study. A coffee machine company sent me one of the coffee makers along with about 200 coffee pods. I received $7 for completing 3 short surveys. Plus, after the study, the company said I could keep the coffee maker. So, I got like 4 mos of coffee for everyone in my household, a free coffee maker and $7!” - David W.