To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].
MyPoints. This site offered 75 survey opportunities, the most of any site we tested. But it also had the lowest success rate, 9.33%, and a low average hourly pay rate. Plus, the reasons for survey disqualifications often were unclear. On one occasion, we were disqualified after being asked to write the word “Purple.” (Yes, we spelled it correctly.) See our full MyPoints review.
Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.
As well as using your laptop, you can fill in MySurvey forms on the move by using their app available for both Apple and Android phones. This is perfect because surveys should really be about filling time, rather than dedicating particular time to them, so being able to pass time in queues or while commuting and simultaneously make money is very appealing.
Analyze on-demand. If you’re a marketer or entrepreneur, use our Google Sheets integration to manage your results or share them with someone who doesn’t have a Typeform account. If you’re sending out customer satisfaction survey questions, you’ll want to know where the most pain points are. If you’re a teacher, you may want to track student results or feedback for you.