Harris Poll has made a strong presence in the market research industry. They are a member of the National Council of Public Polls (NCPP), the Council of American Survey Research Organizations (CASRO), the Council for Marketing and Opinion Research (CMOR), and the European Society for Opinion & Marketing Research (ESOMAR). The firm abides by the standards of these organizations, thus proving their reputability.
Toluna. Unlike many other sites, Toluna lets users pick the topics of their surveys, such as electronics or travel, which made the work more interesting. However, this perk didn’t make up for its low pay. Upon converting points to cash, we earned only 71 cents per hour — one of the lowest rates of all the sites we tested. Our five hours’ worth of points weren’t nearly enough to redeem the cheapest gift cards. Learn more in our Toluna review.
i-Say. This site only provides surveys through Ipsos, the market research firm that owns it. The site offers fewer surveys than aggregators do, but you stay on i-Say for every survey, which makes the overall experience easier. Sometimes it displays surveys you already tried, which is confusing. You can cash out rewards starting at 500 points, which is equivalent to $5. For more information, check out the i-Say review.
Like many survey sites, Toluna rewards you with points, which you can then cash out for vouchers for the usual suspects like Amazon and iTunes, or money through PayPal. A slightly novel element of the site’s payment plan is to offer the chance to take your points out early if you gamble them for prizes. While you have to store up a grand total of 60,000 points before you can claim vouchers for around $12 – something some people find to be a downside of the site – if you are willing to settle for a prize, you can play with just 500 points. You can decide to try your luck with a “giftie”, a kind of scratch card game. By gambling some points, you can see if you have won the gift or lost your points – so it is not one for the faint hearted!
The point of each survey is to present you with a topic you're interested in and qualified to discuss for the benefit of the researcher. Surveys range in time required, from very short to quite long. Because researchers are looking for opinions only from certain segments of people, you may find you have to try a few surveys before you're qualified to give your opinion on one. Keep at it, and you'll eventually find one that's right up your alley.
While there are no clear guidelines, ePoll surveys tend to revolve around the media and entertainment business. So younger survey takers and TV/movie watchers will probably enjoy ePoll more than some of the other demographics. With ePoll, you may be required to watch a commercial, or even a TV episode and then answer questions about it on the survey.
We've tested hundreds of sites where you can take paid surveys for money and we've found that Swagbucks by far is our #1 pick. They've been around for years and have a solid track record of paying their users. Plus, we also like that they offer opportunities to get paid for doing things other than surveys, like signing up for offers or shopping in their portal.
Survey Junkie. This site is a smaller survey aggregator, but it stands out. The site has a clean, easy-to-use dashboard and offers a high point value for each survey you complete. The point system is direct and shows you how much your points are worth in dollars right on the dashboard. But you have to get to 1,000 points, equal to $10, before you can cash out. Check out our Survey Junkie review for more information.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.