Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
MySurvey is actually an adaptation of a program that was started back in 1946. It began as the National Family Opinion organization that used to send out surveys through the mail. In 2001, they joined the digital age, and now they are one of the best survey sites around. According to the website, they have issued out more than $15,000,000 rewards to members.
Taking online surveys is a compelling offer. You can earn money—either in cash or frequently gift cards or rewards points—and all you have to do is have an opinion. You can earn that money from the comfort of your own home in sweatpants with a glass of wine, or knock out a few surveys during slow moments at the office, racking up money when you’d usually just be trolling Facebook. Who wouldn’t jump at the opportunity?