Harris Poll has made a strong presence in the market research industry. They are a member of the National Council of Public Polls (NCPP), the Council of American Survey Research Organizations (CASRO), the Council for Marketing and Opinion Research (CMOR), and the European Society for Opinion & Marketing Research (ESOMAR). The firm abides by the standards of these organizations, thus proving their reputability.
About that money: Survey companies typically don’t pay you for each and every survey—you have to meet a payout amount to earn your reward. Page says it took her months to reach the $30 payout on one survey site—time she could have easily spent on more lucrative side hustles. This presents a problem if you need money fast or if you decide to change course and try something else—you might end up answering tons of questions and never actually see that money.
I’ve had bad experiences with iPoll. I’ll answer the “screening” questions and am told I qualify to take the survey, then once the survey is around 90% complete, I’m told the survey is “closed”. My guess is this is how they’re getting their data without having to pay participants. I’ve also gotten “invalid website” in the middle of some of their surveys as well, of course, after answering 15 minutes of questions.
It’s easy to earn cash for surveys. How much you get paid completely depends on how many paid surveys you attempt and complete. Each online survey has a different payout, with some offering as much as $50. Most will pay less, but also take less time. Expect to earn about 40 to 200 SB points per survey (100 SB = $1), with occasional opportunities with much higher earning potential.