The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].

By filling out your user profile thoroughly, you’ll be able to make sure you get invites to surveys which are actually suitable for you. There are basic qualification questions at the start of each questionnaire too, to ensure you are suited to filling it out before you get going. And you can make the most of the huge Toluna community yourself too – if you want, you can create your own polls on the site to ask people about anything and everything! It’s a nice addition to be able to get involved and have in-depth conversations with fellow users.


CashCrate. Many sites reward users through a confusing point system, so we appreciated that CashCrate discloses the monetary value of each survey. However, during surveys, we often struggled to determine when we were actually earning money and when we were attempting to qualify for paid opportunities. And after five hours in this confusing process, we didn’t earn enough money to cash out. Read more in our CashCrate review.
Swagbucks remains popular as they are a reliable site, offering novel ways to earn rewards, including playing games and watching videos. Completing polls and surveys for money takes around 10 minutes each and can make up the bulk of your time on the site. You won’t always qualify, and getting to a late stage in a survey application process and then finding out you’re not qualified can be pretty galling. The slickly designed website is straightforward and pleasing to use and also allows you to make money on your shopping by offering a range of affiliate links. By simply clicking on the Swagbucks link and shopping at sites including Amazon, Walmart and Nike, you will earn points, as those companies are paying Swagbucks to link to them, and you get a share of their fee.

Toluna. Unlike many other sites, Toluna lets users pick the topics of their surveys, such as electronics or travel, which made the work more interesting. However, this perk didn’t make up for its low pay. Upon converting points to cash, we earned only 71 cents per hour — one of the lowest rates of all the sites we tested. Our five hours’ worth of points weren’t nearly enough to redeem the cheapest gift cards. Learn more in our Toluna review.
While product testing is offered, you’ll only get sent items if you qualify, and then it will only be a couple over the space of several months, so think of this as a bonus, rather than a regular part of your work. Some users get frustrated at the length of time they have to wait for vouchers to arrive after they order them – especially when somewhere like Opinion Outpost will pay out straight away. However it is unfortunately quite standard to have to wait weeks for payment from survey sites. Surveys range in duration from about 15 to 30 minutes and there are mini polls on the website which can help you tot up small amounts of extra points. Points do sometimes take days or even weeks to appear in Toluna accounts, which is worth noting.
By only sending you questionnaires you are already qualified for, Pinecone wastes far less of your time than many sites which require you to fill our qualifying questions before starting each survey. However some users have said they don’t receive very many surveys, which could be a consequence of their careful filtering. Equally the site retains the right to remove you from their panel if you no longer fit their desired demographic, so make the most of your membership while you have it!
A survey is not just an online tool that helps you jot down a list of questions. It’s a great way to gain insights into what your audience thinks, feels, and most importantly—what it wants. Below we’ll go through some tips for creating a free survey and using our software. Suffering from writer’s block? Take a look at our survey questions examples and tips, or if you want to get stuck in with our survey maker straight away, get started. Not sure whether you should be making a survey or a questionnaire? Check out our guide on survey vs questionnaire.
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