One example would be that a brand like Coke or Pepsi wants to know more about what kind of people are buying their beverages. They might want to learn more about the age, gender, income, or location of the people who like or dislike their products. They might use this for marketing purposes or to make decisions about their future products. Brands like this spend a lot of time and money investing market research to get your feedback. You just get money for doing them a favor – it’s a total win-win!
If you're looking to make money by completing surveys online – this site will not be very helpful for you.  Like the previous sites, they will take, retain, and sell your information to anyone that waves a dollar in their faces.  UNLIKE previous sites reviewed, they hide their consent for that information.  It's buried.  So not only do you make silly reward points that don't translate to cash but every third party service and product solicitor has your personal information.
The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].

The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].
Select a representative sample: Selecting a representative sample from your sampling frame is also important for collecting valid and reliable data about the population of interest. For example, if you are sampling from a large database of customer email addresses and only wanted one response per household, you might want to cross-check each email address against mailing addresses and remove duplicates to avoid some households having a greater probability of selection. Then you would likely draw a random sample from the remaining list of email addresses.
Privacy: 5.0/5.0 – As a sister company to Swagbucks, MyPoints is governed by the same privacy policy, which is detailed and very reasonable. In our experience, MyPoints has never sent us spam. As is typical, MyPoints does link to other sites that have different privacy policies, but to be fair, our 5 star rating is based on the MyPoints privacy policy.  You can view the MyPoints privacy policy for yourself here.
Once you’ve reached $30 or more in your InboxDollars account, you can request a payment, which will then be sent to you by mail. Keep in mind, in order for you to be qualified for a survey, you must be in the right candidate for that survey, that is why it is very important to take those four surveys in the beginning (qualifications, general, household, interest) – read more about these surveys here and how to qualify for future surveys.
Watching video ads: Video ads certainly aren't uncommon in the online world. While generally they're a hassle getting in the way of the content you want to watch, many paid survey sites have turned them into a way for members to make money. It's pretty easy to make a tab, set a playlist of paid ads going, mute it, and carry on with browsing the internet or taking surveys.
One Poll is a company that was founded in the United Kingdom, but it’s also open to consumers in the United States and beyond. It claims to be recognized by Money Saving Expert, one of the largest consumer websites in that country, which is a reassuring recommendation. What I recognized about it is that the surveys are short and easy to complete, so ideal if you’ve had a hard day and don’t want to do anything too taxing. New surveys are added on a daily basis, and some are amusingly quirky.
A few paid survey sites do pay relatively well in cash. However, many sites hype hypothetical, best-case scenarios that can't possibly apply to each and every consumer for each and every hour of participation. In the real world, the likelihood that you'll often earn the higher of the hyped amounts is slim. Most online paid surveys simply don't pay much, and you must be invited to complete them. To be invited, you must fit targeted demographics. That alone limits your earnings right off the bat, as you can't possibly fit every demographic.
A survey is not just an online tool that helps you jot down a list of questions. It’s a great way to gain insights into what your audience thinks, feels, and most importantly—what it wants. Below we’ll go through some tips for creating a free survey and using our software. Suffering from writer’s block? Take a look at our survey questions examples and tips, or if you want to get stuck in with our survey maker straight away, get started. Not sure whether you should be making a survey or a questionnaire? Check out our guide on survey vs questionnaire.
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