To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].
Amanda Page had serious student debt—$48,000, to be exact. She was working as an adjunct professor at a couple of different colleges, trying to piece together a full time teaching career, and she wasn’t making enough to tackle what she owed. So she started supplementing her income with side hustles like freelance writing, working as a temporary receptionist, and grading math exams online. As she dove into debt and frugality blogs, she came across a new gig: taking paid surveys online.
One Poll is a company that was founded in the United Kingdom, but it’s also open to consumers in the United States and beyond. It claims to be recognized by Money Saving Expert, one of the largest consumer websites in that country, which is a reassuring recommendation. What I recognized about it is that the surveys are short and easy to complete, so ideal if you’ve had a hard day and don’t want to do anything too taxing. New surveys are added on a daily basis, and some are amusingly quirky.
When offered a grand promise for a seemingly small price, many more are likely to fall for it. Being human, the idea of paying very little for great return is incredibly enticing. This is the leading idea behind offers like “Earn $200 every day! Just $10 for access to our exclusive list of high paying surveys.” When entering the arena of paid online surveys, it's important to be wary of any offer like this that seems too good to be true.
Convenience: 4.5/5.0 – While the sign up form is easy to fill out, you will have to enter more information about yourself up-front than other survey companies ask for. Typically, you just need to enter your email address and create a password to join, but Ipsos also requires your name and physical address. We only gave a slightly lower rating for this because the sign-up process is still very quick and painless.
Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
Taking online surveys is a compelling offer. You can earn money—either in cash or frequently gift cards or rewards points—and all you have to do is have an opinion. You can earn that money from the comfort of your own home in sweatpants with a glass of wine, or knock out a few surveys during slow moments at the office, racking up money when you’d usually just be trolling Facebook. Who wouldn’t jump at the opportunity?
There are also many questionable "middleman" third-party paid survey sites that hype easy money for participating in online marketing research from home. Here, the old adage is true: if it sounds too good to be true, it usually is. Further, it’s worth knowing that there’s a lot of competition among these companies for your participation – which means potential for exaggeration, at the very least, if not outright scams.
Unlike some of the other sites, with Inbox Dollar, you essentially sign up to take advantage of whatever Inbox Dollar makes from their advertisers. They will send you emails which they get paid per receipt of you reading them or clicking a link. In turn, they give you a cut. Not to ruin your day but it's a rather small cut. The links that end up paying out the most usually have some stipulations attached – such as signing up for a service. This can end up being a lot more hassle than its worth and we recommend you pay VERY close attention to the stipulations.
Analyze on-demand. If you’re a marketer or entrepreneur, use our Google Sheets integration to manage your results or share them with someone who doesn’t have a Typeform account. If you’re sending out customer satisfaction survey questions, you’ll want to know where the most pain points are. If you’re a teacher, you may want to track student results or feedback for you.