Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].
Once you’ve reached $30 or more in your InboxDollars account, you can request a payment, which will then be sent to you by mail. Keep in mind, in order for you to be qualified for a survey, you must be in the right candidate for that survey, that is why it is very important to take those four surveys in the beginning (qualifications, general, household, interest) – read more about these surveys here and how to qualify for future surveys.
If you can't find any information on other sites or forums, there are some things about the website you can check for yourself. The first thing we recommend is to look for a privacy policy. Having one on the site that is easily accessible to users is a clear sign of credibility. It shows that the company is at least making some promises as to how your information will be used. Lacking a privacy policy is a clear red flag and often signifies a scam.

Privacy: 5.0/5.0 – Swagbucks' privacy policy for its own site is excellent; they always tell you exactly how your info will be used. We have not personally received any spam through Swagbucks. As with most other survey sites, Swagbucks does contain links to other sites which may have different privacy policies, so you should be careful when visiting other sites.  You can read Swagbucks' privacy policy yourself here.
Sometimes survey invitation links direct you to other survey companies, rather than keeping things in-house, which can feel a bit like spam. As is common in the industry, you can sometimes get stuck filling out lengthy qualifying questions which take up to 30 minutes just to see if you’re eligible for a survey. Needless to say if you find out you are not then this is extremely frustrating.
And lastly, let's discuss privacy.  In some ways, Pinecone Research gets it right – they use the information to verify you are not a duplicate or in any way defrauding them out of a valuable opinion.  After that, they only use your personal information for developing metrics and usage statistics – not giving it out to every third party that comes along.  More importantly, they take consumer information privacy seriously.  When they compile their reports for their clients, they scrub all data of any identifying information.
If you run the numbers, Page says, online surveys simply aren’t worth the time. “If you’re spending 20 minutes to make $3 on a survey, do the math. That’s $9 an hour—maybe—if you qualify for the $3 survey every time,” she says. According to Page, “the survey side gig is just not sustainable. There are wiser ways to spend your time that will earn you more money in the long run.”

I have a very serious question I have been a member of InboxDollars for over 2 years they send me emails that say here’s a survey for you and they waste 10 minutes of my time going through it to tell me that I don’t qualify I wrote them and said I gave you all my demographic information please do not send me this and waste my time but they consistently do that.


Harris Poll has made a strong presence in the market research industry. They are a member of the National Council of Public Polls (NCPP), the Council of American Survey Research Organizations (CASRO), the Council for Marketing and Opinion Research (CMOR), and the European Society for Opinion & Marketing Research (ESOMAR). The firm abides by the  standards of these organizations, thus proving their reputability.
Make sure you have an account on InboxDollars and it is activated. Be sure to activate your email by clicking on the email sent to you. After your account is activated, you will find 4 surveys on our homepage, the Qualifications survey, the General Profile survey, the Household survey, and the Interest survey. Each of these will unlock more surveys for you so make sure you take them first. Without taking these surveys, companies will not know what kind of surveys are right for you. New members get an addition $5.00 for signing up, so you’ve got yourself some money already! You can get started here. Also, be sure to read our Tips on Taking Paid Surveys for more ways to earn extra cash.
They include sites that seem to be their competitors because they earn referral fees when you buy memberships. A couple mentioned in scam forums even try to dupe you into buying the same list at other membership sites they own under different names. Naturally, these sites also have an incentive to exaggerate how much you'll earn from online paid surveys.

If you are interested in translating any of the surveys into another language, please see our translation guidelines. Although RAND cannot validate the translation, you may state that in producing the translation you “followed the specifications provided by RAND Health Care.” RAND does not offer validation information regarding surveys and tools found on other websites.


Amazon gift cards and PayPal are obviously popular choices, so naturally like most sites MySurvey had those. These guys did not stop there though. At the time of writing (I double checked) they also offer various sweepstakes, gift cards to restaurants, you can donate to charities like UNICEF through them, they have iTune gift cards, their very own merchandising products and also Starbucks, Walmart and Tango gift cards among many more options!
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