One example would be that a brand like Coke or Pepsi wants to know more about what kind of people are buying their beverages. They might want to learn more about the age, gender, income, or location of the people who like or dislike their products. They might use this for marketing purposes or to make decisions about their future products. Brands like this spend a lot of time and money investing market research to get your feedback. You just get money for doing them a favor – it’s a total win-win!

First, thank you for providing this extensive list. I wanted to offer a quick follow up. After reading your post I decided to give Survey Junkie a try and I’ve already closed the account. Yes, I can tell it’s well organized and it is definitely a user-friendly platform. The problems I experienced were first that not one of the surveys they emailed me about were available. I did, however, complete several surveys from the site itself and I found them to be lengthy – in itself, not a problem, but 3 out of 5 told me I didn’t qualify after I’d already invested 10 – 12 minutes filling out the forms. They got more than enough information from me to be useful which is an old and highly unethical trick in market research – which happens to be my background. All in all, it was a LOT of wasted time.


By filling out your user profile thoroughly, you’ll be able to make sure you get invites to surveys which are actually suitable for you. There are basic qualification questions at the start of each questionnaire too, to ensure you are suited to filling it out before you get going. And you can make the most of the huge Toluna community yourself too – if you want, you can create your own polls on the site to ask people about anything and everything! It’s a nice addition to be able to get involved and have in-depth conversations with fellow users.

Select a representative sample: Selecting a representative sample from your sampling frame is also important for collecting valid and reliable data about the population of interest. For example, if you are sampling from a large database of customer email addresses and only wanted one response per household, you might want to cross-check each email address against mailing addresses and remove duplicates to avoid some households having a greater probability of selection. Then you would likely draw a random sample from the remaining list of email addresses.

Amazon gift cards and PayPal are obviously popular choices, so naturally like most sites MySurvey had those. These guys did not stop there though. At the time of writing (I double checked) they also offer various sweepstakes, gift cards to restaurants, you can donate to charities like UNICEF through them, they have iTune gift cards, their very own merchandising products and also Starbucks, Walmart and Tango gift cards among many more options!

A well known survey panel, Valued Opinions is owned by leading market research company ResearchNow and is open to people in more than 20 countries around the world, including the USA, UK and Australia. The site uses a range of different languages and has around three million members busily filling in surveys and questionnaires. Most surveys taken will reward you between $1 and $5 and take up to around 20 minutes to complete, asking you about marketing, brands and products and even news events. There is a steady rate of invites to surveys, but you won’t always be qualified for them, which can become tiresome.


InboxDollars. New users get a $5 bonus after confirming their email address with InboxDollars. But that didn’t make up for how little we earned per hour while taking surveys — 41 cents, the lowest rate among the 12 sites we tested. On occasion, instead of sending us surveys, the site directed us to promotions that required our address, phone number and birthdate. Read our InboxDollars review.
The number one reason why I liked MySurvey the best out of the 30-something sites I had the privilege or misfortune to try, was no doubt its versatility. This versatility is present not only in the reward system and the referral program – which are important aspects on their own – but clearly shows in their surveys too. Filling out boring surveys always feels like hard work, even though it’s really not if you think about it. With MySurvey, you will see a huge variety of different topics.
InboxDollars. New users get a $5 bonus after confirming their email address with InboxDollars. But that didn’t make up for how little we earned per hour while taking surveys — 41 cents, the lowest rate among the 12 sites we tested. On occasion, instead of sending us surveys, the site directed us to promotions that required our address, phone number and birthdate. Read our InboxDollars review.
Playing games online: if you like playing games, why not turn the hobby into a moneymaking activity? There are tons of websites out there that reward their loyal fan base with points when the complete a game or play for a certain amount of time. These points can then be exchanged for real money. Sites are able to do this by sharing the profit they make from ads as an incentive for users to visit the site.
The rewards for the MySurvey surveys are on par (or better than some) with most other sites. They offer $0.50 to $1.25 for every survey that you complete, with the shorter surveys only taking around 5 minutes to finish. When you want to cash out, you’ll have to accumulate $10, which is less than some of the other sites, and you’ll be able to get your money through a check, PayPal, Amazon gift card, or the more than 60 other gift card options. Sign up for a free mysurvey account HERE.

This site pays highly – at least $3 a survey and up to $6 for testing products. If you stay with them, the pay even increases by a few dollars, taking the wage far above the standard survey rate. Owned by the renowned New York market research company Nielson, Pinecone offers a variety of content and emails surveys to members as and when they are suited to you.
Amanda Page had serious student debt—$48,000, to be exact. She was working as an adjunct professor at a couple of different colleges, trying to piece together a full time teaching career, and she wasn’t making enough to tackle what she owed. So she started supplementing her income with side hustles like freelance writing, working as a temporary receptionist, and grading math exams online. As she dove into debt and frugality blogs, she came across a new gig: taking paid surveys online.
Sign up today to join 3 million members worldwide, all earning credit, sharing their opinions and telling companies what they think. You could be one of them. Fill out our short registration form now, activate your account and start earning rewards from top brands including Amazon.com, Target and Macy’s! Your first survey and reward will be waiting for you.
No matter the site, the earnings from taking surveys can be meager compared with other work opportunities. The federal minimum wage is $7.25 per hour, for example, and our hourly earnings ranged from 41 cents to $2.03. Most survey sites also required a minimum amount of points before we could redeem them for rewards. On many of the sites, we didn’t reach that minimum amount after five hours of work.
Survey sites advertise that you can earn $5-$35 per survey (although a Student Loan Hero reporter found an average more in the range of $1-2 per hour). Paid online surveys are utterly ubiquitous—there are hundreds of sites that feature paid surveys. These surveys are typically run by marketing or research firms looking for consumer perspectives, and you could be asked questions covering just about everything under the sun.
Some pay with points that are redeemable for cash or goods and typically you must rack up a bunch to redeem them for anything of significance. Others may give you a gift card, discount, or another token of appreciation for participating. Many others pay nothing or only offer sweepstakes entries for completing screening surveys to determine your eligibility for other, paid surveys. A few don't pay much of anything, unless you recruit others, as in a pyramid scheme.
OneOpinion. This site is a survey aggregator with an effective screening process. Its dashboard is informative and displays helpful sections, such as your activity and a customer support form. The site was above average at picking surveys we qualified for. As for the points awarded per survey, 500 or 1,000 points may look high at first, but when converted to actual rewards, you’d get 50 cents or a dollar. Also, you can’t cash out until you reach 25,000 points, equivalent to $25. Read more in our OneOpinion review.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.
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