Paid survey site companies invest billions of dollars into marketing research online.  They always want to find out more intricate details of a consumer's relationship with their product.  Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.
To take surveys, you need to qualify. This means answering a battery of questions up front—before the paid portion of the survey. Page attempted a variety of side hustles to pay off her debt, and says that taking online surveys was the “least helpful” side hustle she tried, mostly because she simply couldn’t even get to the surveys themselves. “You can spend almost 10 minutes just trying to qualify for a survey, and then [get] declined,” she says. “It takes way too long to determine if you’re eligible to take the survey, just to make $5,” she says. Short of magically being the right demographic for every survey, you’re looking at getting turned away more often than not, and wasting time answering questions that don’t come with a pay off.
MySurvey. This site offers an easy-to-use dashboard, a steady stream of surveys and a decent qualification rate — 28.89%. However, we encountered numerous issues with the site, which made the survey-taking experience generally poor. The disqualification policy was unclear and the 1,000-point minimum cash-out requirement was hard to hit. Check out our MySurvey review to learn more.
Toluna. Unlike many other sites, Toluna lets users pick the topics of their surveys, such as electronics or travel, which made the work more interesting. However, this perk didn’t make up for its low pay. Upon converting points to cash, we earned only 71 cents per hour — one of the lowest rates of all the sites we tested. Our five hours’ worth of points weren’t nearly enough to redeem the cheapest gift cards. Learn more in our Toluna review.
*Member must "Activate" the Bonus in the Swag Ups section of your account. Bonus value is earned in the form of points, called SB. Get a 1000 SB bonus, which is equivalent to $10 in value, when you spend at least $25 at a store featured in Swagbucks.com/Shop. You must receive a minimum of 25 SB for this purchase, which you must complete within 30 days of registration. MyGiftCardsPlus.com and travel purchases do not qualify.
In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information.  For your time?  Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.

While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.
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