They include sites that seem to be their competitors because they earn referral fees when you buy memberships. A couple mentioned in scam forums even try to dupe you into buying the same list at other membership sites they own under different names. Naturally, these sites also have an incentive to exaggerate how much you'll earn from online paid surveys.

Return on Time – Is it an hour of your life for $2.00 or truly a fifteen minute survey?  We find out if the Return on Time (similar to Return on Investment) pans out.  Surely, some will be better than others for not wasting yours. Basically, we've evaluated not only how much you actually get paid to take surveys but also how long it takes to earn that cash
Once you’ve reached $30 or more in your InboxDollars account, you can request a payment, which will then be sent to you by mail. Keep in mind, in order for you to be qualified for a survey, you must be in the right candidate for that survey, that is why it is very important to take those four surveys in the beginning (qualifications, general, household, interest) – read more about these surveys here and how to qualify for future surveys.
Although it might seemed biased to put forth this assertion, the proof is truly in the pudding. Whereas virtually every other way you can earn money online will require some level of skill, more time or the like, paid online surveys consistently offer consumers an opportunity for completely autonomous and consistent participation. This means that there are no contracts, fillers or complexities to navigate, just simple, unadulterated activities that put extra cash in your pockets. 
And lastly, let's discuss privacy.  In some ways, Pinecone Research gets it right – they use the information to verify you are not a duplicate or in any way defrauding them out of a valuable opinion.  After that, they only use your personal information for developing metrics and usage statistics – not giving it out to every third party that comes along.  More importantly, they take consumer information privacy seriously.  When they compile their reports for their clients, they scrub all data of any identifying information.
There are also many questionable "middleman" third-party paid survey sites that hype easy money for participating in online marketing research from home. Here, the old adage is true: if it sounds too good to be true, it usually is. Further, it’s worth knowing that there’s a lot of competition among these companies for your participation – which means potential for exaggeration, at the very least, if not outright scams.
One nice feature is the ability to shop through Vindale, as they often have offers available through affiliate links. Before buying something new, like an appliance, it is worth signing into their easy to use website and checking if you can get it for less through Vindale. There’s also a popular daily consumer survey paying $1.50 which you can complete every day, for an easy and reliable boost.

A survey is not just an online tool that helps you jot down a list of questions. It’s a great way to gain insights into what your audience thinks, feels, and most importantly—what it wants. Below we’ll go through some tips for creating a free survey and using our software. Suffering from writer’s block? Take a look at our survey questions examples and tips, or if you want to get stuck in with our survey maker straight away, get started. Not sure whether you should be making a survey or a questionnaire? Check out our guide on survey vs questionnaire.
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