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To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].
It requires patience, as it can take some time, but can often be a quick way of making some easy dollars whilst watching television or listening to music. Surveys are not a get rich scheme – hourly rates are never going to reach anything like a regular wage – but many people manage to turn idly filling in online forms into tidy sums to put towards holidays, home improvements or their new wardrobe!
“I participated in an in-home product trial study. A coffee machine company sent me one of the coffee makers along with about 200 coffee pods. I received $7 for completing 3 short surveys. Plus, after the study, the company said I could keep the coffee maker. So, I got like 4 mos of coffee for everyone in my household, a free coffee maker and $7!” - David W.