To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].
The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].
A survey is not just an online tool that helps you jot down a list of questions. It’s a great way to gain insights into what your audience thinks, feels, and most importantly—what it wants. Below we’ll go through some tips for creating a free survey and using our software. Suffering from writer’s block? Take a look at our survey questions examples and tips, or if you want to get stuck in with our survey maker straight away, get started. Not sure whether you should be making a survey or a questionnaire? Check out our guide on survey vs questionnaire.
Each of their surveys you complete will be worth between 100-5,000 points depending on the length and subject. There are a variety of different topics to cover like consumer goods, healthcare and travel, just to name a few. Once you reach 3,000 points you can start redeeming rewards. You have to call and redeem points over the phone, and it typically takes a month for the rewards to reach you.
With over 20 million active members, Swagbucks is the premier destination for paid survey takers looking to earn money for giving their opinion online. Swagbucks provides access to tens of thousands of paid survey-taking opportunities every day. With every online survey, you are affecting key decisions from major companies and organizations. More survey opportunities means more chances to make your opinion count - and more earning potential for you! Unlike most other online survey sites, Swagbucks will even give you a bonus when you don’t qualify for a survey, meaning you never miss out on getting paid.