Product testing can be a fun way to make some extra money and also get a chance to try something new before the general public. This should be treated as a bonus though, as you have no control over whether you’ll be chosen, as it is down to whether the company thinks you are the correct audience. The firm also runs lucky draws throughout the year, where you can win between $500 and $5,000, and you are entered into them as a reward each time you fill out a survey.
There are also many questionable "middleman" third-party paid survey sites that hype easy money for participating in online marketing research from home. Here, the old adage is true: if it sounds too good to be true, it usually is. Further, it’s worth knowing that there’s a lot of competition among these companies for your participation – which means potential for exaggeration, at the very least, if not outright scams.
How It Works: Pinecone Research is owned and operated by Nielsen, the billion dollar data and measurement company responsible for TV Nielsen Ratings. With Pinecone Research you earn $3 per survey, which typically take 15 to 20 minutes to complete. The downside to Pinecone Research is that they are strict with their demographics. So, you may not qualify depending on your age, education, or race. Sign up to see if you’re eligible.
Above all, thanks for that great article. I really enjoyed reading it all for the last 5 minutes with a mug of coffee! Despite this article being next to perfect, if I can, I’d like to add one of the best survey sites, in my mind, to this list. It would be, “ClixSense”. They’re a really old, and huge, presence in the research industry and have partnered with many of those listed in this very post. So, signing up on ClixSense lets you take paid survey invitations from multiple survey sites and research firms, like Opinion Outpost, Nielson Media Research, YouGov, I-Poll, MySurvey, Toluna and more. Almost half of all of those survey sites are listed here.
Free to join, the site runs a range of special offers, including awarding prizes at random, giving you daily targets to hit for which you receive bonus points, and posting deals on their social media feeds. They have a great new app and a strong referral scheme. However, like everything, it’s not perfect – it can start to suck up a lot of your time. Swagbucks runs on the premise of incentivising day to day internet use to make both you and them money, so it is worth being aware of this so it doesn’t end up seeping into too much of your life!
OneOpinion. This site is a survey aggregator with an effective screening process. Its dashboard is informative and displays helpful sections, such as your activity and a customer support form. The site was above average at picking surveys we qualified for. As for the points awarded per survey, 500 or 1,000 points may look high at first, but when converted to actual rewards, you’d get 50 cents or a dollar. Also, you can’t cash out until you reach 25,000 points, equivalent to $25. Read more in our OneOpinion review.
InboxDollars. New users get a $5 bonus after confirming their email address with InboxDollars. But that didn’t make up for how little we earned per hour while taking surveys — 41 cents, the lowest rate among the 12 sites we tested. On occasion, instead of sending us surveys, the site directed us to promotions that required our address, phone number and birthdate. Read our InboxDollars review.
To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.
Select a representative sample: Selecting a representative sample from your sampling frame is also important for collecting valid and reliable data about the population of interest. For example, if you are sampling from a large database of customer email addresses and only wanted one response per household, you might want to cross-check each email address against mailing addresses and remove duplicates to avoid some households having a greater probability of selection. Then you would likely draw a random sample from the remaining list of email addresses.