Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.
In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information. For your time? Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.
To take surveys, you need to qualify. This means answering a battery of questions up front—before the paid portion of the survey. Page attempted a variety of side hustles to pay off her debt, and says that taking online surveys was the “least helpful” side hustle she tried, mostly because she simply couldn’t even get to the surveys themselves. “You can spend almost 10 minutes just trying to qualify for a survey, and then [get] declined,” she says. “It takes way too long to determine if you’re eligible to take the survey, just to make $5,” she says. Short of magically being the right demographic for every survey, you’re looking at getting turned away more often than not, and wasting time answering questions that don’t come with a pay off.
About that money: Survey companies typically don’t pay you for each and every survey—you have to meet a payout amount to earn your reward. Page says it took her months to reach the $30 payout on one survey site—time she could have easily spent on more lucrative side hustles. This presents a problem if you need money fast or if you decide to change course and try something else—you might end up answering tons of questions and never actually see that money.
Everyone has an opinion, well now Opinion Plus will convert your opinion into cash in your pocket thanks to its intuitive and easy to use paid survey site. It scores highly because the surveys are tailored to each individual user, and yet they still send regular invites so you won’t be waiting around for something to do or, even worse, filling in surveys that you aren’t eligible for and won’t get paid for. They send payments via PayPal only, but their payout rate is among the best that we’ve seen.