The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].


Sometimes survey invitation links direct you to other survey companies, rather than keeping things in-house, which can feel a bit like spam. As is common in the industry, you can sometimes get stuck filling out lengthy qualifying questions which take up to 30 minutes just to see if you’re eligible for a survey. Needless to say if you find out you are not then this is extremely frustrating.

The point of each survey is to present you with a topic you're interested in and qualified to discuss for the benefit of the researcher. Surveys range in time required, from very short to quite long. Because researchers are looking for opinions only from certain segments of people, you may find you have to try a few surveys before you're qualified to give your opinion on one. Keep at it, and you'll eventually find one that's right up your alley.

Ipsos are a globally respected name when it comes to opinion polls and market research, and by taking part in their surveys you can help them gain the vital information that helps them make business, consumer and political predictions. Unlike many of the other sites to feature in our Survey Cool 2018 top twenty it focuses solely and purely on offering surveys. It also means you won’t be distracted by video watching and game playing that typically pays a lot less. Here is a detailed review of Ipsos I-Say.


Return on Time – Is it an hour of your life for $2.00 or truly a fifteen minute survey?  We find out if the Return on Time (similar to Return on Investment) pans out.  Surely, some will be better than others for not wasting yours. Basically, we've evaluated not only how much you actually get paid to take surveys but also how long it takes to earn that cash
About that money: Survey companies typically don’t pay you for each and every survey—you have to meet a payout amount to earn your reward. Page says it took her months to reach the $30 payout on one survey site—time she could have easily spent on more lucrative side hustles. This presents a problem if you need money fast or if you decide to change course and try something else—you might end up answering tons of questions and never actually see that money.

I have a very serious question I have been a member of InboxDollars for over 2 years they send me emails that say here’s a survey for you and they waste 10 minutes of my time going through it to tell me that I don’t qualify I wrote them and said I gave you all my demographic information please do not send me this and waste my time but they consistently do that.
Toluna. Unlike many other sites, Toluna lets users pick the topics of their surveys, such as electronics or travel, which made the work more interesting. However, this perk didn’t make up for its low pay. Upon converting points to cash, we earned only 71 cents per hour — one of the lowest rates of all the sites we tested. Our five hours’ worth of points weren’t nearly enough to redeem the cheapest gift cards. Learn more in our Toluna review.
The only way to make this work would to be a serious survey junkie who can dedicate hours to the work, which defeats the purpose of a side hustle entirely. What’s worse is the idea that you can’t adequately plan your time—a survey might take twice as long as it says or five times as long. That kind of unpredictability means this isn’t a side hustle you can rely on.
They include sites that seem to be their competitors because they earn referral fees when you buy memberships. A couple mentioned in scam forums even try to dupe you into buying the same list at other membership sites they own under different names. Naturally, these sites also have an incentive to exaggerate how much you'll earn from online paid surveys.
The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].
Toluna. Unlike many other sites, Toluna lets users pick the topics of their surveys, such as electronics or travel, which made the work more interesting. However, this perk didn’t make up for its low pay. Upon converting points to cash, we earned only 71 cents per hour — one of the lowest rates of all the sites we tested. Our five hours’ worth of points weren’t nearly enough to redeem the cheapest gift cards. Learn more in our Toluna review.

Most reviewed paid survey sites effectively promise not to share personally identifiable information or not to share it without your consent. It's an industry standard by which legitimate marketing research firms are bound. But many membership sites reviewed don't make either promise or do so only in a limited or wishy-washy way. Unauthorized go-betweens don't have to honor marketing research privacy standards.
One example would be that a brand like Coke or Pepsi wants to know more about what kind of people are buying their beverages. They might want to learn more about the age, gender, income, or location of the people who like or dislike their products. They might use this for marketing purposes or to make decisions about their future products. Brands like this spend a lot of time and money investing market research to get your feedback. You just get money for doing them a favor – it’s a total win-win!

Congratulations go to Panel Place, which gets 2nd place on the Survey Cool list of the best paid survey sites for 2018, but just what makes it so good? Above all else is the fact that it has a very large number of surveys to choose from, so there really is something for everyone. It does this because it includes surveys available from a variety of other top survey providers, including Toluna and Valued Opinions. It’s available to users across the world as well, and payment can be made by way of a gift card or sent securely to a PayPal account. It’s a deserving number one.

Renowned for its short and sweet surveys, OnePoll is a great site for dipping in and out of, without having to dedicate loads of time to. As one of the earliest survey sites to be set up, OnePoll certainly has longevity. Founded in the UK, it is open to US users and those further afield and runs polls for the press and leading brands. This means the content is more engaging than it can be elsewhere and you can find yourself answering questions about celebrities or gossip. Many users praise their surveys for being quick, and even better – fun! Topics are not as dry as they can be on other websites, and by keeping the surveys brief, OnePoll is less likely to leave you bored or frustrated.
Unlike many sites, Valued Opinions doesn’t offer you the chance to take cash rewards, at the moment limiting users to retail vouchers and gift cards. Electronic vouchers are usually with you within 24 hours but gift cards can take four to six weeks to arrive in the post. Once $10 has been earned, you can claim Amazon vouchers, Macy’s gift cards and Visa promo codes, among many other reward options dependant on your location. Surveys are said to be varied, but the gift card options less so, so check they are for stores you’ll want to shop in before you tot up lots of points.
One of the most popular sites, and rightfully so, Swagbucks offers traditional surveys as well as a range of additional ways to make cash. Filling out surveys for money will reward you with points called Swagbucks which can be cashed out through PayPal, or redeemed as gift cards for shops including Amazon.com. As a sweetener, they’ll even give you $5 just for signing up.
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