In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information.  For your time?  Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.

The concept of data mining and profiting off that data mining isn't anything new.  And while some companies engage in some rather disreputable practices to do this, Global Test Market seems to be doing just fine with the whole “consent to disclose” thing.  More importantly, in some cases this may help you as some companies will offer to do more specialized product testing once they've identified you as their target demographic.
With over 20 million active members, Swagbucks is the premier destination for paid survey takers looking to earn money for giving their opinion online. Swagbucks provides access to tens of thousands of paid survey-taking opportunities every day. With every online survey, you are affecting key decisions from major companies and organizations. More survey opportunities means more chances to make your opinion count - and more earning potential for you! Unlike most other online survey sites, Swagbucks will even give you a bonus when you don’t qualify for a survey, meaning you never miss out on getting paid.
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