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Select a representative sample: Selecting a representative sample from your sampling frame is also important for collecting valid and reliable data about the population of interest. For example, if you are sampling from a large database of customer email addresses and only wanted one response per household, you might want to cross-check each email address against mailing addresses and remove duplicates to avoid some households having a greater probability of selection. Then you would likely draw a random sample from the remaining list of email addresses.
Scammers use a diverse variety of methods to allure and dupe unsuspecting victims. Some ads and offers look so real that even the most seasoned internet veterans can be tricked. However, many scams target people new to the market who may be more susceptible to “get rich quick” schemes because they're unaware of what you can reasonably make taking surveys. It is incredibly uncommon to be offered more than $10 to complete a 20 minute survey. Not that one offering that or more is definitely a scam, it's just important to be cautious. While some experienced and well credited survey takers receive legitimate offers paying that pay big money, if you're new to survey taking you should definitely steer clear of anyone offering you hundreds to complete a survey.
One of the oldest and longest running survey sites, Vindale Research is a legitimate option for making some money from filling out surveys. Based in New York, the company offers both traditional surveys and evaluations, by testing products or online services. It’s free to sign up, and surveys pay between $1 and $5 each and product testing starts at $5 and moves up from there. The site claims significantly higher rates of pay, but as this involves slightly inflated pricing, for example discounting fees you may have to pay out to join subscription sites before receiving your end payout, they won’t be included here.
Hi! I'm Jeff. A personal finance nerd and entrepreneur at heart, I'm here to bring you all the latest cool ways to make and save extra money. I've been quoted in several online publications, including Entrepreneur, NBC News, GoBankingRates, Student Loan Hero, Business.com, Credit Karma, The Simple Dollar, US News & World Report, Lifehacker, MSN Money, Moneyish, Zumper, IdeaMensch, Discover Bank, PrimeRates, Credit.com, Yahoo! Finance, Club Thrifty, Guru Focus, Rent Track, Fit Small Business, Coupon Chief, and more.
The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].
Like many survey sites, Toluna rewards you with points, which you can then cash out for vouchers for the usual suspects like Amazon and iTunes, or money through PayPal. A slightly novel element of the site’s payment plan is to offer the chance to take your points out early if you gamble them for prizes. While you have to store up a grand total of 60,000 points before you can claim vouchers for around $12 – something some people find to be a downside of the site – if you are willing to settle for a prize, you can play with just 500 points. You can decide to try your luck with a “giftie”, a kind of scratch card game. By gambling some points, you can see if you have won the gift or lost your points – so it is not one for the faint hearted!
Some pay with points that are redeemable for cash or goods and typically you must rack up a bunch to redeem them for anything of significance. Others may give you a gift card, discount, or another token of appreciation for participating. Many others pay nothing or only offer sweepstakes entries for completing screening surveys to determine your eligibility for other, paid surveys. A few don't pay much of anything, unless you recruit others, as in a pyramid scheme.
How It Works: Swagbucks is a favorite of mine,  as well as a favorite of many readers here. Not only do they offer a wide range of surveys that pay cash, but you can also earn points for the everyday things you do online like searching, shopping, and watching videos. In total, Swagbucks has paid out over $187 million in rewards. Even if you’re not interested in doing surveys, it’s still easy on the platform to earn decent money with what you’re already doing online today.
One of the great things about Survey Savvy is that they really do offer a great variety of surveys to choose from, so you won’t simply be talking about the consumer goods that you buy on a day to day basis. They have surveys on topical issues and about politics in general, but don’t worry you don’t have to be a political animal to be able to complete the survey – you just need to have an opinion. Another thing I really appreciated about survey savvy is that their surveys are short and snappy, and you can complete them within ten minutes or even less. That means you can quickly earn the points that can then be exchanged into folding cash.
And lastly, let's discuss privacy.  In some ways, Pinecone Research gets it right – they use the information to verify you are not a duplicate or in any way defrauding them out of a valuable opinion.  After that, they only use your personal information for developing metrics and usage statistics – not giving it out to every third party that comes along.  More importantly, they take consumer information privacy seriously.  When they compile their reports for their clients, they scrub all data of any identifying information.
It’s easy to earn cash for surveys. How much you get paid completely depends on how many paid surveys you attempt and complete. Each online survey has a different payout, with some offering as much as $50. Most will pay less, but also take less time. Expect to earn about 40 to 200 SB points per survey (100 SB = $1), with occasional opportunities with much higher earning potential.
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