How It Works: Pinecone Research is owned and operated by Nielsen, the billion dollar data and measurement company responsible for TV Nielsen Ratings. With Pinecone Research you earn $3 per survey, which typically take 15 to 20 minutes to complete. The downside to Pinecone Research is that they are strict with their demographics. So, you may not qualify depending on your age, education, or race. Sign up to see if you’re eligible.
Like many survey sites, Toluna rewards you with points, which you can then cash out for vouchers for the usual suspects like Amazon and iTunes, or money through PayPal. A slightly novel element of the site’s payment plan is to offer the chance to take your points out early if you gamble them for prizes. While you have to store up a grand total of 60,000 points before you can claim vouchers for around $12 – something some people find to be a downside of the site – if you are willing to settle for a prize, you can play with just 500 points. You can decide to try your luck with a “giftie”, a kind of scratch card game. By gambling some points, you can see if you have won the gift or lost your points – so it is not one for the faint hearted!
Post-recession, a lot of workers started looking for ways to earn extra cash. While most side gigs won’t supplant the steady cashflow of a regular job, they can pad a paycheck that hasn’t seen a significant boost in a few years. Paid surveys are often mentioned as one way to earn a few extra dollars fast. But are paid surveys a legitimate way to make money – or are they scams? The answer is that it depends on the survey and the company you are taking them for.
There are also many questionable "middleman" third-party paid survey sites that hype easy money for participating in online marketing research from home. Here, the old adage is true: if it sounds too good to be true, it usually is. Further, it’s worth knowing that there’s a lot of competition among these companies for your participation – which means potential for exaggeration, at the very least, if not outright scams.

While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.


Survey Club has been offering online paid surveys since 2005, and in the fast paced every changing world of the web that’s a reassuringly long amount of time. They are a bit of an acquired taste, in that they specialise in long, detailed surveys for high end clients rather than the quick and cheerful consumer surveys that you may be more familiar with. Whilst this does mean that you may have to commit a bit more time, it does mean that if you have the patience to persevere with them they pay more money than most survey and reward sites. They also offer local taste tests (see what I said about ‘an acquired taste’?), and secret shopper opportunities.
As the technological and cultural landscapes change in the coming years, getting paid to complete online surveys may be one of the easiest and most rewarding opportunities presented to you, a consumer, in the digital age. If you want to get cash for taking surveys that will help your favourite brands meet your needs better, register at OpinionWorld and get started right away - there is nothing to lose.
OneOpinion. This site is a survey aggregator with an effective screening process. Its dashboard is informative and displays helpful sections, such as your activity and a customer support form. The site was above average at picking surveys we qualified for. As for the points awarded per survey, 500 or 1,000 points may look high at first, but when converted to actual rewards, you’d get 50 cents or a dollar. Also, you can’t cash out until you reach 25,000 points, equivalent to $25. Read more in our OneOpinion review.
The concept of data mining and profiting off that data mining isn't anything new.  And while some companies engage in some rather disreputable practices to do this, Global Test Market seems to be doing just fine with the whole “consent to disclose” thing.  More importantly, in some cases this may help you as some companies will offer to do more specialized product testing once they've identified you as their target demographic.
One Poll is a company that was founded in the United Kingdom, but it’s also open to consumers in the United States and beyond. It claims to be recognized by Money Saving Expert, one of the largest consumer websites in that country, which is a reassuring recommendation. What I recognized about it is that the surveys are short and easy to complete, so ideal if you’ve had a hard day and don’t want to do anything too taxing. New surveys are added on a daily basis, and some are amusingly quirky.
**NO PURCHASE NECESSARY. Open to legal residents of the 50 United States (D.C.) who are eligible to participate on a Survey Sampling International Panel and meet the minimum age requirement for the respective Panel. Quarterly drawings; enter by December 31, 2016 to be included in next drawing. To enter and for Official Rules, including odds, mail-in method of entry, and prize descriptions, visit here. Void where prohibited.

One example would be that a brand like Coke or Pepsi wants to know more about what kind of people are buying their beverages. They might want to learn more about the age, gender, income, or location of the people who like or dislike their products. They might use this for marketing purposes or to make decisions about their future products. Brands like this spend a lot of time and money investing market research to get your feedback. You just get money for doing them a favor – it’s a total win-win!
A well known survey panel, Valued Opinions is owned by leading market research company ResearchNow and is open to people in more than 20 countries around the world, including the USA, UK and Australia. The site uses a range of different languages and has around three million members busily filling in surveys and questionnaires. Most surveys taken will reward you between $1 and $5 and take up to around 20 minutes to complete, asking you about marketing, brands and products and even news events. There is a steady rate of invites to surveys, but you won’t always be qualified for them, which can become tiresome.
MySurvey. This site offers an easy-to-use dashboard, a steady stream of surveys and a decent qualification rate — 28.89%. However, we encountered numerous issues with the site, which made the survey-taking experience generally poor. The disqualification policy was unclear and the 1,000-point minimum cash-out requirement was hard to hit. Check out our MySurvey review to learn more.
One nice feature is the ability to shop through Vindale, as they often have offers available through affiliate links. Before buying something new, like an appliance, it is worth signing into their easy to use website and checking if you can get it for less through Vindale. There’s also a popular daily consumer survey paying $1.50 which you can complete every day, for an easy and reliable boost.
Sign up today to join 3 million members worldwide, all earning credit, sharing their opinions and telling companies what they think. You could be one of them. Fill out our short registration form now, activate your account and start earning rewards from top brands including Amazon.com, Target and Macy’s! Your first survey and reward will be waiting for you.

To take surveys, you need to qualify. This means answering a battery of questions up front—before the paid portion of the survey. Page attempted a variety of side hustles to pay off her debt, and says that taking online surveys was the “least helpful” side hustle she tried, mostly because she simply couldn’t even get to the surveys themselves. “You can spend almost 10 minutes just trying to qualify for a survey, and then [get] declined,” she says. “It takes way too long to determine if you’re eligible to take the survey, just to make $5,” she says. Short of magically being the right demographic for every survey, you’re looking at getting turned away more often than not, and wasting time answering questions that don’t come with a pay off.

And lastly, let's discuss privacy.  In some ways, Pinecone Research gets it right – they use the information to verify you are not a duplicate or in any way defrauding them out of a valuable opinion.  After that, they only use your personal information for developing metrics and usage statistics – not giving it out to every third party that comes along.  More importantly, they take consumer information privacy seriously.  When they compile their reports for their clients, they scrub all data of any identifying information.
After joining a survey site, you provide some personal and demographic information, which legitimate survey sites will keep private. That information will be used in choosing participants to take surveys on certain goods and services. If you get selected to take part in a survey, you will be notified through mail to take a short survey to see if your profile suits that survey. When you are deemed qualified, you will be requested to take a longer survey.

Select a representative sample: Selecting a representative sample from your sampling frame is also important for collecting valid and reliable data about the population of interest. For example, if you are sampling from a large database of customer email addresses and only wanted one response per household, you might want to cross-check each email address against mailing addresses and remove duplicates to avoid some households having a greater probability of selection. Then you would likely draw a random sample from the remaining list of email addresses.
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