Survey sites advertise that you can earn $5-$35 per survey (although a Student Loan Hero reporter found an average more in the range of $1-2 per hour). Paid online surveys are utterly ubiquitous—there are hundreds of sites that feature paid surveys. These surveys are typically run by marketing or research firms looking for consumer perspectives, and you could be asked questions covering just about everything under the sun.
The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].

As a member, you’ll receive regular invitations to participate in our paid surveys – so keep an eye on your inbox. Once a month you will receive a statement from us, outlining how many points you have accrued. The more opinions you share, the more points you will accumulate! And if you’re keen to build up your points balance and earn cash online, you’re welcome to login at any time to fill out any extra online survey that might interest you.
Global Test Market is a decent standard of what you're getting yourself involved in.  Their practices are not any more or less shady or reputable than almost any online venue – survey or otherwise.  Just like Facebook, when you identify yourself accurately with Global Test Market, you can expect them to use that information in any way possible to make a penny.  The great news is they inform you and ask for consent first.

There have been some reports of technical glitches on the site preventing users from receiving their earnings, but customers services are contactable and said to clear up most issues for workers. Valued Opinions has a unique “badge” program, allowing its most active members to work up five levels of achievement from bronze through silver, gold and platinum to the top tier of diamond, by carrying out extra mini tasks.
Survey Junkie. This site is a smaller survey aggregator, but it stands out. The site has a clean, easy-to-use dashboard and offers a high point value for each survey you complete. The point system is direct and shows you how much your points are worth in dollars right on the dashboard. But you have to get to 1,000 points, equal to $10, before you can cash out. Check out our Survey Junkie review for more information.

If you run the numbers, Page says, online surveys simply aren’t worth the time. “If you’re spending 20 minutes to make $3 on a survey, do the math. That’s $9 an hour—maybe—if you qualify for the $3 survey every time,” she says. According to Page, “the survey side gig is just not sustainable. There are wiser ways to spend your time that will earn you more money in the long run.”
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Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
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