To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].
Something unique that MyPoints offers that most other similar companies don't offer is the ability to earn cash back on some in-store purchases at select stores, along with their online paid surveys. Also, although their online store cashback rates aren't the highest in the industry (ironically, Swagbucks beats them on several offers), they do have special offers that other companies don't have, such as a bonus to sign up for Amazon Prime.
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To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail. The cost of a 200-person, e-mail survey is $2,500 to $5,000. To get the same number of responses from a snail mail survey would cost between $5,000 and $7,000, and phone surveys can run as high as $15,000 [source; Yahoo! Small Business].

I’ve had bad experiences with iPoll. I’ll answer the “screening” questions and am told I qualify to take the survey, then once the survey is around 90% complete, I’m told the survey is “closed”. My guess is this is how they’re getting their data without having to pay participants. I’ve also gotten “invalid website” in the middle of some of their surveys as well, of course, after answering 15 minutes of questions.

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Survey sites advertise that you can earn $5-$35 per survey (although a Student Loan Hero reporter found an average more in the range of $1-2 per hour). Paid online surveys are utterly ubiquitous—there are hundreds of sites that feature paid surveys. These surveys are typically run by marketing or research firms looking for consumer perspectives, and you could be asked questions covering just about everything under the sun.
InboxDollars. New users get a $5 bonus after confirming their email address with InboxDollars. But that didn’t make up for how little we earned per hour while taking surveys — 41 cents, the lowest rate among the 12 sites we tested. On occasion, instead of sending us surveys, the site directed us to promotions that required our address, phone number and birthdate. Read our InboxDollars review.
Once you’ve reached $30 or more in your InboxDollars account, you can request a payment, which will then be sent to you by mail. Keep in mind, in order for you to be qualified for a survey, you must be in the right candidate for that survey, that is why it is very important to take those four surveys in the beginning (qualifications, general, household, interest) – read more about these surveys here and how to qualify for future surveys.
They used to be cash-only, but in 2013 they switched over to a points system. Panelists can share their opinions in surveys and complete other various offers in exchange for points. 100 points is equal to $1, and most of their surveys pay up to $3. Survey topics are diverse and cover a variety of different topics. Pinecone Research is unique in that they emphasize consumption related surveys more than other panels.

Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.
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