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Joining isn’t as straightforward as merely signing up, because you need an invite. However it’s not as tough as it sounds, as there are plenty of links doing the rounds online if you look hard enough, and Pinecone also advertises on websites, so you might get lucky by keeping an eye on banner adverts. Once you’ve signed up, you’ll be vetted to see if you qualify – based on whatever demographics their clients want at that point – and if so, the fun begins!
Scammers use a diverse variety of methods to allure and dupe unsuspecting victims. Some ads and offers look so real that even the most seasoned internet veterans can be tricked. However, many scams target people new to the market who may be more susceptible to “get rich quick” schemes because they're unaware of what you can reasonably make taking surveys. It is incredibly uncommon to be offered more than $10 to complete a 20 minute survey. Not that one offering that or more is definitely a scam, it's just important to be cautious. While some experienced and well credited survey takers receive legitimate offers paying that pay big money, if you're new to survey taking you should definitely steer clear of anyone offering you hundreds to complete a survey.

Global Test Market is a decent standard of what you're getting yourself involved in.  Their practices are not any more or less shady or reputable than almost any online venue – survey or otherwise.  Just like Facebook, when you identify yourself accurately with Global Test Market, you can expect them to use that information in any way possible to make a penny.  The great news is they inform you and ask for consent first.
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Ultimately, it is very unlikely that participating in online surveys will provide you with a steady, livable wage. However, if you enjoy participating in online surveys (especially if you like the prizes, coupons, and other more typical non-monetary earnings), be sure to avoid questionable third-party sites. Look for real paid surveys online that don’t require you to invest money.

While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.
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