Global Test Market is a decent standard of what you're getting yourself involved in.  Their practices are not any more or less shady or reputable than almost any online venue – survey or otherwise.  Just like Facebook, when you identify yourself accurately with Global Test Market, you can expect them to use that information in any way possible to make a penny.  The great news is they inform you and ask for consent first.
Paid survey site companies invest billions of dollars into marketing research online.  They always want to find out more intricate details of a consumer's relationship with their product.  Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.
A few paid survey sites do pay relatively well in cash. However, many sites hype hypothetical, best-case scenarios that can't possibly apply to each and every consumer for each and every hour of participation. In the real world, the likelihood that you'll often earn the higher of the hyped amounts is slim. Most online paid surveys simply don't pay much, and you must be invited to complete them. To be invited, you must fit targeted demographics. That alone limits your earnings right off the bat, as you can't possibly fit every demographic.
One example would be that a brand like Coke or Pepsi wants to know more about what kind of people are buying their beverages. They might want to learn more about the age, gender, income, or location of the people who like or dislike their products. They might use this for marketing purposes or to make decisions about their future products. Brands like this spend a lot of time and money investing market research to get your feedback. You just get money for doing them a favor – it’s a total win-win!
Paid survey site companies invest billions of dollars into marketing research online.  They always want to find out more intricate details of a consumer's relationship with their product.  Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.
Summary: A real favourite, MySurvey is a popular panel allowing members to participate in market research surveys for money, covering topics like the media, tourism and products like electronics. It’s easy to set up an account on the site and begin earning points, which vary between 10 and 500 per survey, but are typically around the 100 mark for an average survey which would take 15 minutes to fill out.

With one of the lowest cash limits in the industry, you can get $10 out when you have accrued just 100 points. If you want to take your earnings in the form of a giftcard, the threshold is even lower, as you just need 50 points, equivalent to $5. Many other survey sites will only pay out after you earn much more, like $50. As with all good survey sites, Opinion Outpost allows you to take your earnings away in vouchers for big firms like Amazon or iTunes, or if you prefer money, to do so through Paypal. As well as paying out early Opinion Outpost also pays extremely quickly, often the same day or in some cases, immediately.
Mainly conducting polls for governments, public bodies and the business world, Opinion Outpost is a popular survey site as unlike some sites, which require you to accrue a significant amount before you can claim your money, it has one of the lowest payout thresholds. You only need to fill out five surveys, earning a couple of dollars, before being able to claim pay, so you can redeem your money more quickly.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.
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