A few paid survey sites do pay relatively well in cash. However, many sites hype hypothetical, best-case scenarios that can't possibly apply to each and every consumer for each and every hour of participation. In the real world, the likelihood that you'll often earn the higher of the hyped amounts is slim. Most online paid surveys simply don't pay much, and you must be invited to complete them. To be invited, you must fit targeted demographics. That alone limits your earnings right off the bat, as you can't possibly fit every demographic.

InboxDollars. New users get a $5 bonus after confirming their email address with InboxDollars. But that didn’t make up for how little we earned per hour while taking surveys — 41 cents, the lowest rate among the 12 sites we tested. On occasion, instead of sending us surveys, the site directed us to promotions that required our address, phone number and birthdate. Read our InboxDollars review.
Survey Junkie. This site is a smaller survey aggregator, but it stands out. The site has a clean, easy-to-use dashboard and offers a high point value for each survey you complete. The point system is direct and shows you how much your points are worth in dollars right on the dashboard. But you have to get to 1,000 points, equal to $10, before you can cash out. Check out our Survey Junkie review for more information.
The free site screens you when you sign up, asking a range of questions so you can be sent the surveys which will be suitable for you. You can also join up with a social media account like Facebook or LinkedIn instead of using your email address. Filling out surveys for money with Opinion Outpost will first give you Opinion Points – with 10 points worth $1. Most surveys will take between 10 and 30 minutes and are worth anything from $1 to $5. Typical survey time is around 15 minutes, and participants are also entered into quarterly prize draws, touted to be for $10,000! However some people think their surveys don’t come around often enough, and completing some surveys will enter you into prize draws rather than paying out cash.

Unlike some of the other sites, with Inbox Dollar, you essentially sign up to take advantage of whatever Inbox Dollar makes from their advertisers.  They will send you emails which they get paid per receipt of you reading them or clicking a link.  In turn, they give you a cut.  Not to ruin your day but it's a rather small cut.  The links that end up paying out the most usually have some stipulations attached – such as signing up for a service.  This can end up being a lot more hassle than its worth and we recommend you pay VERY close attention to the stipulations.
Watching video ads: Video ads certainly aren't uncommon in the online world. While generally they're a hassle getting in the way of the content you want to watch, many paid survey sites have turned them into a way for members to make money. It's pretty easy to make a tab, set a playlist of paid ads going, mute it, and carry on with browsing the internet or taking surveys.
There are also many questionable "middleman" third-party paid survey sites that hype easy money for participating in online marketing research from home. Here, the old adage is true: if it sounds too good to be true, it usually is. Further, it’s worth knowing that there’s a lot of competition among these companies for your participation – which means potential for exaggeration, at the very least, if not outright scams.
Survey Junkie makes it quick and easy to jump into the survey game. According to their websites, they say they are the most popular spot online to earn cash and rewards for sharing your thoughts, while that might not be technically true, they are one of the largest survey sites out there. They were launched all the way back in 2005 (which is pretty old for a survey site) and they have over 4,000,000 members. 
The concept of data mining and profiting off that data mining isn't anything new.  And while some companies engage in some rather disreputable practices to do this, Global Test Market seems to be doing just fine with the whole “consent to disclose” thing.  More importantly, in some cases this may help you as some companies will offer to do more specialized product testing once they've identified you as their target demographic.

Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.

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