After you sign up, you’ll receive surveys on various topics and products via email. Once you complete these surveys and build up a stash of points, you can redeem them for cash via PayPal, purchases made through Amazon.com, or gift cards to various retailers. As an alternate suggestion, you can even redeem your rewards as a donation to the Red Cross.
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Swagbucks remains popular as they are a reliable site, offering novel ways to earn rewards, including playing games and watching videos. Completing polls and surveys for money takes around 10 minutes each and can make up the bulk of your time on the site. You won’t always qualify, and getting to a late stage in a survey application process and then finding out you’re not qualified can be pretty galling. The slickly designed website is straightforward and pleasing to use and also allows you to make money on your shopping by offering a range of affiliate links. By simply clicking on the Swagbucks link and shopping at sites including Amazon, Walmart and Nike, you will earn points, as those companies are paying Swagbucks to link to them, and you get a share of their fee.
One of the oldest and longest running survey sites, Vindale Research is a legitimate option for making some money from filling out surveys. Based in New York, the company offers both traditional surveys and evaluations, by testing products or online services. It’s free to sign up, and surveys pay between $1 and $5 each and product testing starts at $5 and moves up from there. The site claims significantly higher rates of pay, but as this involves slightly inflated pricing, for example discounting fees you may have to pay out to join subscription sites before receiving your end payout, they won’t be included here.
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The only problem with rewarding consumers for taking online surveys is that it gives them the incentive to cheat. The more surveys you fill out, the more points you get. So people get creative: They randomly answer survey questions as quickly as possible, establish multiple e-mail addresses to answer the same survey five or six times, or lie about their demographic (a white male says he's a black female, for example) to participate in surveys for which they otherwise wouldn't qualify [source: Frost & Sullivan].
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.